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Jan 18, 2023 · Attorney John Uustal said Flo Rida wanted the 1% ownership he was promised and would still be willing to accept the stock instead of the jury’s monetary award.
Jan 18, 2023 · Rapper Flo Rida, best known for his hits like “Low” and “Right Round,” was awarded more than $82 million on Wednesday by a Florida jury in his lawsuit against Celsius energy drinks, after he...
- Marisa Dellatto
Jan 19, 2023 · The US rapper Flo Rida has won more than $80m in compensation after he sued an energy drinks company that tried to hide money from him. Celsius Holdings, in which the rapper, 43, still owns stock ...
Jan 19, 2023 · A Florida jury ruled in favor of a lawsuit brought forth by rapper Flo Rida against Celsius energy drinks and awarded him a total of $82.6 million in damages.
- Overview
- Instrumental role
Hip-hop artist Flo Rida was awarded $82.6 million on Wednesday after a South Florida jury found that the makers of Celsius energy drinks breached a contract with the rapper and singer, and tried to hide money from him.
Flo Rida, whose real name is Tramar Dillard, and his production company, Strong Arm Productions, had sued Boca Raton-based Celsius Holdings Inc. in Broward County court in May 2021, claiming that the company had violated the conditions of an endorsement deal.
"Basically, I helped birth this company, and all we was looking for was some trustworthy people who acted as if they were family," Dillard told The Associated Press. "And then when it comes down to the success of today, they just forgot about me."
Lawyers for Celsius argued in court and in previous filings that the company reached its greatest success after the Flo Rida endorsement deal ended — and that other business decisions led to increased sales and stock value. Celsius could still appeal the verdict, but it wasn't immediately clear if they would. Attorneys for the company didn't immediately respond to messages seeking comment from The Associated Press.
According to the civil complaint, Flo Rida was a brand ambassador for Celsius from 2014 to 2018. During that time, Dillard played an instrumental role in launching a new era for the company's brand development, growth and expansion, introducing Celsius to millions around the world, the complaint said.
Dillard and his attorneys argued that the partnership paved the way for Celsius to grow its product portfolio, which includes adding a powder product and new product line called Celsius Heat in conjunction with Flo Rida's partnership. The company has consistently sold and collected revenues for its powder form products since then.
Attorney John Uustal said Flo Rida wanted the 1% ownership he was promised and would still be willing to accept the stock instead of the jury's monetary award.
"He (Dillard) loved the product, and it's been a very successful four-year relationship," Uustal said. "There were some benchmarks. He was supposed to get stock when certain things happened. And there became a dispute about whether those benchmarks had been reached. So that's what this was about."
Dillard said he continues to drink Celsius products and even owns some stock in the company. He said he'd like to move on from the legal battle and work with the company again in the future.
"I'm still a owner in the company," Dillard said. "And when you basically planted the seed for something that is successful, you can't help but have unconditional love."
Jan 19, 2023 · Flo Rida was awarded $82.6 million after winning a lawsuit against energy drink company Celsius. The rapper has sued Celsius Holdings Inc. for a violation of contract in May 2021.
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Jan 18, 2023 · Attorney John Uustal said Flo Rida wanted the 1% ownership he was promised and would still be willing to accept the stock instead of the jury's monetary award.
