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Gilroy produced over 100 Guinness press advertisements
- For 35 years, Gilroy produced over 100 Guinness press advertisements and more than 50 poster designs for our favourite porter with slogans such as Guinness for Strength, My Goodness, My Guinness and A Lovely Day for a Guinness making it into our vernacular.
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The idea of using animals to advertise Guinness originally occurred to Gilroy after visiting the circus. While watching a performing sea-lion he entertained the curious thought that the animal would be smart enough to balance a glass of Guinness on its nose!
In 1925, he gained employment at S.H. Benson's advertising agency, where he created the iconic advertisement art for Guinness featuring the Zoo Keeper and animals enjoying Guinness. He worked with the crime writer Dorothy L. Sayers. He created cover designs for the Radio Times, most famously, in 1936, one depicting a laughing cat.
Aug 15, 2018 · First featured in a 1935 ad from Gilroy’s zoo animal series, the toucan became almost as synonymous with the Guinness brand as it’s 1862 harp. Guinness archivist, Eibhlin Colgan, credits Gilroy with creating a legacy within Guinness advertisements.
Oct 3, 2016 · Cheers! How John Gilroy’s revolutionary drinks ads changed advertising. 3 October 2016. Although advertising imagery surrounds us each and every day, rarely do we give a second thought to who...
Feb 12, 2021 · Gilroy’s first poster for Guinness featuring this exotic bird was produced in 1930, and over the next 35 years or so he designed more than 50 posters and hundreds of magazine and press advertisements for the company. Left: John Gilroy, My Goodness My Guinness, 1935. Estimate $700 to $1,000.
John Gilroy, an art director at Benson, started working on the Guinness account in 1930 and illustrated almost all of Guinness' advertisements for the next thirty years. This "Girder" poster was...
Nov 10, 2014 · In a 1981 interview, Gilroy said he thought up the idea for the Guinness animal campaign in 1934. Guinness at the time issued ads with people in them, but Gilroy said that many people at Guinness or at the Benson agency had problems with the humans in the ads “being too handsome, or too ugly.
