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May 30, 2019 · It is well established that (1) children influence family decision-making for both own-use and family-use products, (2) the influence mechanisms and dynamics differ markedly by family structure, and (3) single-mother families are proliferating in western societies.
- Sarita Ray Chaudhury, Michael Hyman
- 2019
study children’s role in family consumption decisions (Flurry, 2007; John, 1999). Although most researchers now concur that family, regardless of relationship structures, provide the best frame-work for understanding and predicting consumption-related behaviors (Ahuja, Capella, & Taylor,
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Jun 14, 2022 · Further, the paper examines the children influence on parents’ purchase decisions in identified product groups. The findings reveal that children play a significant role in purchase of ‘school supplies’ followed by ‘entertainment’, ‘enticing’, ‘children education’ and ‘healthy items’.
Sep 13, 2007 · Children have long been acknowledged as playing an important role within family purchase decisions, with their ability to directly and indirectly influence decisions. The research discussed in this paper arose from an identified opportunity to develop knowledge surrounding the important role that children play within family purchasing by ...
- Elizabeth S. Thomson, Angus W. Laing, Lorna McKee
- 2007
Apr 1, 2007 · The traditional American family is changing and the child's role in the family is evolving with that change. Consistent with existing research, this study reveals that children are influential in purchase decisions for the purchase of products for their own consumption and for the family.
- Laura A. Flurry
- 2007
Jan 1, 2019 · Abstract Although social scientists have identified diverse behavioral patterns among children from dissimilarly structured families, scholars have progressed little in relating modern family processes to consumption-related decisions.
Factors like birth order, gender, social standing, number of siblings, and family income play roles in determining a child's influence in family purchasing decisions. ...
