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  2. Apr 10, 2019 · |. April 10, 2019. Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018. By Andrew Perrin and Monica Anderson. Note: For the latest survey data on social media and messaging app use, see “ Social Media Use in 2021 .”

    • Social media started in the early 2000s. MySpace was the first social media site to reach a million monthly active users – it achieved this milestone around 2004.
    • Facebook dominated the social media market for a decade, but five other platforms also have more than half a billion users. With 2.3 billion users, Facebook was the most popular social media platform in 2019.
    • Some social media sites are particularly popular among specific population groups. The aggregate numbers mask a great deal of heterogeneity across platforms.
    • In rich countries, almost all young people use social media. From a back-of-the-envelope calculation, we know that if Facebook had 2.3 billion users in 2019, then at least 30% of the world was using social media.2 This is just an average – usage rates were much higher for some world regions, specifically for some population groups.
  3. Dec 18, 2023 · The United States is home to over 302 million social media users at a social networking penetration rate of over 91 percent. Who uses social media in the United States? At the beginning of...

  4. Jan 31, 2019 · There are 3.48 billionsocial media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year. 3.26 billionpeople use social media on mobile devices in January 2019, with growth of 297 million new users representing a year-on-year increase of more than 10 percent. View fullsize.

  5. The amount of time that people spend on social media has steadily increased over the last decade. In 2023, people spent on average 151 minutes per day on social media. Is Facebook still the most...

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