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  1. Apr 9, 2024 · Coming off a "hype watch"-fueled 2023, luxury Swiss watch giant Rolex is taking a step back with some toned-down debuts for 2024, mirroring a watch market that’s returning to normalcy.

    • 1 min
    • Pras Subramanian
    • GMT-Master II “Coke” So, the word on the street is that Rolex has been having a tough time with the colour red on its ceramic GMT-Master II bezel. This has sparked numerous rumours about the discontinuation of the blue and red BLRO version, more commonly known as the “Pepsi”.
    • Titanium Submariner. Technically, 2023 was the 70th anniversary of the Rolex Submariner. The brand considers the birth year of the iconic dive watch to be 1953 – but, interestingly, it was officially released to the public at Baselworld in 1954, 70 years ago this year.
    • Return of the Milgauss. The Milgauss is an interesting watch. It has spent the last few years in a strange position in the Rolex catalogue, stylistically stuck somewhere between an Explorer, an Oyster Perpetual and an Air King.
    • Day-Date Tridor. The Day-Date is, to some, the epitome of Rolex. Only made in precious metals, it features characteristics that are instantly recognisable by watch fans and non-watch fans alike.
  2. 9 hours ago · The new Rolex Day-Date watches unveiled in 2024 are available in four versions. The first version is the 18K Everose gold Oyster Perpetual Day-Date 40 presented with a slate ombré dial for a delicate contrast. A first for the Day-Date, the second version in 18K white gold features a white mother-of-pearl dial with 10 baguette-cut diamond hour ...

  3. Learn about the 2024 Rolex waitlist by discovering the factors influencing them, potential shifts in availability, difficulty acquiring by collection, and expert tips on how to buy your new Rolex.

  4. Apr 10, 2024 · Rolex's Watches and Wonders releases for 2024 may be a bit dull, but we're happy to see Rolex confidently back on form.

  5. For several years leading into the pandemic, luxury watch buyers were single-minded in their focus on steel sport watches with a 1960s and ’70s heritage, particularly those from the Big Three brands: Audemars Piguet, Rolex and Patek Philippe. The hype over these models – some might call it insanity – peaked in 2022, when secondary prices ...

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  7. Apr 9, 2024 · Geneva—Watches & Wonders Geneva 2024 kicked off Tuesday with a dozen new timepieces from what is arguably the world’s most popular watch brand, Rolex. Among the brand’s introductions, the new Oyster Perpetual Rolex Deepsea is “easily the most noteworthy,” said Bob’s Watches CEO Paul Altieri.

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