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- Consumers consider SMS marketing messages valuable: While most customers value reminders and update texts the most, discounts are the third most valuable type of SMS message. Your customers want to communicate with your business via SMS. It's no longer a nice-to-have marketing channel—it's a need to have.
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What is SMS marketing?
Nov 29, 2021 · Pros and cons of SMS marketing. SMS is a channel your business should be using, but that doesn't mean it's perfect. It has its benefits and downfalls—and we're going to detail both below. Pros of SMS marketing. High open rate: SMS has a 98% open rate. Compared to email's 14.5%, that's quite high.
- What Is SMS Marketing?
- What Is SMS Customer Service?
- SMS Marketing Best Practices
- SMS Marketing Software
SMS marketing is the practice of sending marketing messages by text message. It’s a form of opt-in marketing that requires contacts to subscribe. This differentiates it from social marketing, where the marketer posts public content that people can choose to like or follow. Common types of SMS marketing examples include: 1. personalized promotions 2...
SMS customer service is the practice of serving customers through SMS messages, allowing them to “talk” to customer service agents via text. Juniper Research found that global mobile business messaging increased by 10% in 2020, reaching 2.7 trillion messages. SMS accounted for 98% of that messaging traffic, and the retail sector accounted for 408 b...
Don’t send without a clear opt-in
You probably already collect phone numbers from your customers. That does not mean you should start mass texting them. Much like email marketing, SMS text marketing requires a clear opt-in. You can ask customers to opt in to text messages on your website or other online channels. But, before you start sending, you should get a text confirmation that they really do want to subscribe. One way to do this is to send one SMS (and one only) thanking them for subscribing and asking them to confirm t...
Include instructions to opt out
This is a best practice (and often a legal requirement) for all marketing communications. But it’s especially important for a more intrusive method like SMS. Repeatedly texting people who don’t want to hear from you is more likely to lose customers than lead to sales. You should include unsubscribe information even for transactional messages like shipping updates or appointment reminders. Not everyone wants to get these kinds of details by text. Since open rates for SMS messages are consisten...
Identify yourself
You can’t assume your customers have you in their SMS contacts. That means your message will appear from a number they don’t recognize, with no inherent identifying information. If you want them to get past the first couple of words, you need to identify yourself right away. A simple way to do this is to put your brand name right at the start of the message, followed by a colon, like Victoria Emerson does here: Source: Victoria Emerson And here’s an example of what not to do. Yes, I can tell...
SMS marketing and SMS customer service require more than a simple messaging app on your phone. Here are some SMS marketing platforms to help you incorporate SMS into your marketing and customer service strategies.
Oct 23, 2023 · October 23, 2023. 9 minutes. Everyone reading this has something in common: you all own mobile phones. So do all your prospective and current customers. With over 6.71 billion people already using mobile phones, there’s no doubt this is one of the best ways to spread the word about your business.
Apr 15, 2024 · Benefits, Best Practices & Examples. SMS Marketing: Ultimate Guide to Sending Promotional Texts. by Jennifer Butler Keeton onApril 16, 2024. Do you want to use SMS marketing to get more traffic, win more sales, and encourage customer loyalty?
Aug 11, 2022 · SMS marketing gets high engagement—even higher conversion rates—and is more cost-efficient overall. Best of all, it’s more personal than many other marketing channels and fosters stronger customer relationships. In this blog post, we’ll run through the basics of SMS marketing and some best practices and examples so you can build your ...
- David Gaylord
Feb 4, 2022 · SMS marketing is the process of sending text messages to customers to communicate and interact with them on a personal, one-on-one level. You can use it to send: Welcome Messages. Campaign Updates. New Promotions. Brand News and Updates. New Product Arrivals. Flash Sales Information. Seasonal Sales Information. Customer Feedback Surveys.
Nov 10, 2023 · Reviewed by Gaurav Sharma. Last Updated: November 10, 2023. About 51% of companies use 8+ marketing channels to interact with their customers. Such a trend means that the marketing mix has expanded from emails, calls, and drip texting to subsume offbeat channels like social media, instant messaging platforms, and even podcasts!
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Develop a fully integrated social media campaign that is ready to launch in the market. Create brand-driven social media content to build customer connection and community.
