Search results
Mar 8, 2024 · Let’s look at the specific benefits of making shorter videos. 1. Higher Engagement. One of the most compelling benefits of creating shorter videos is the increased level of engagement from audiences — short-form videos are 2.5 times more engaging than long-form videos.
People also ask
What are the benefits of making a short form video?
Why should you create a short video?
How effective is a YouTube short?
Why are short-form videos more engaging than long-form content?
- What Is Short-Form Video Content?
- Why Is Short-Form Video Content Important?
- Top 3 Short-Form Video Platforms
- Short-Form Video Content Best Practices
- Master Your Short-Form Video Strategy
Short-form video content is any type of video content that’s less than 60 seconds, though some marketers agree short-form video content can be as long as three minutes. Short-form videos are meant to be bite-sized, easily digestible pieces of content that are easy for viewers to scroll through and view several at a time.
Short-form video content is quickly becoming one of the most popular forms of social media content, so if your brand isn’t currently creating any, you need to start. A few key statistics that help prove the importance of short-form video content include: 1. TikTok, the pioneer of the short-form video content movement, has been the fastest-growing s...
There are three main short-form video platforms available to use. While Vine’s launch back in 2020 started the short-form video initiative with its six-second videos, the hype didn’t last. Then, Musical.ly was launched for the purpose of quick lip-syncing videos, was bought by TikTok, and relaunched into the short-form pioneer we know and love toda...
Ready to start creating your own attention-grabbing short-form videos? Keep these ten best practices in mind as you create.
Add short-form video content to your marketing strategy. Discover even more short-form video trendsto incorporate into your strategy and help you brainstorm video ideas. Then start creating, publishing, and watching the engagement pour in.
- Short Form Videos Drive Engagement. The first key benefit of short form videos is their ability to drive engagement. While long form content has its place and isn't going anywhere, short form content has proven to generate about 150% more engagement.
- Boosting Brand Awareness. Short form videos are a fantastic tool for boosting brand awareness. They allow you to create a narrative and position yourself as an expert in your audience's eyes.
- Quick and Easy to Produce. One of the most significant benefits of short form videos is their ease of production. With apps like TikTok and Instagram, you can do all the editing right within the app.
- Amplifying Your Social Media Presence. Short form videos can significantly improve your social media presence. By using software tools, you can distribute your short form videos across all platforms.
- Use vertical content. Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Vertical formats allow videos to take up the full width of a phone screen, creating a more immersive and engaging experience for the viewer.
- Hook your audience. Short-form video is just that: short. This means you only have a few seconds to capture your viewers’ attention. Starting your video with a strong hook, through on-screen text, eye-catching visuals, or with a tantalizing story, can help draw your audience in and keep them watching.
- Pay attention to trends. Short-form video trends move fast, and the best creators are the ones who can stay ahead of the curve. Are there sound bytes or songs that are being used again and again?
- Keep it short. While short-form videos can technically be up to three minutes long, the best ones are less than a minute. Short is the sweet spot on platforms like TikTok, which reported to WIRED Magazine that the optimal video length sits at a bite-size 11 to 17 seconds.
- Product Teasers. Generate excitement and curiosity among your audience by unveiling sneak peeks of upcoming products through intriguing visuals and teasers.
- Behind the Scenes (BTS) Provide an authentic glimpse into the inner workings of your company, showing the people, processes, and values that drive your brand.
- How-To. Offer concise yet valuable tutorials that guide viewers through specific tasks or share industry insights. These quick educational videos position your brand as an authority while helping your audience solve problems.
- User-Generated Content. Showcase content created by your audience, celebrating their loyalty and engagement. By featuring user-generated content, you not only demonstrate appreciation but also create a sense of community around your brand.
May 30, 2023 · This article explores the rise in popularity of the format and some tips for making the most of short-form videos for your social media. What is short-form video content? Short-form video is a content format, usually filmed vertically and no longer 60 seconds (although this is up for debate).
May 28, 2024 · One of the biggest benefits of making a short form video is that they cost less than longer videos! This is because there’s less resources required to make them, and you can get just as much mileage out of short form video content than you can from long form video content.
