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What is email design?
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Jan 4, 2024 · Three Main Types of Email Design. Each email campaign requires its type of email design. For example, if you want to send a personal letter from the CEO, you can use plain text email; however, if you’re going to promote best-selling products, you certainly can’t do without rich HTML email.
- Responsive Design. Making sure your email design layout looks fantastic on every device is crucial. Responsive design isn’t just a nice-to-have; it’s essential for ensuring your message is effectively conveyed regardless of the device your audience uses.
- Consistent Branding. Think of your email as a direct ambassador of your brand. Using consistent colors, logos, and fonts across all your emails builds a visual connection with your audience.
- Engaging Content. The content of your email is where the real conversation with your audience happens. Whether you’re sending out a brief update or a detailed marketing narrative, the content needs to be engaging, relevant, and concise.
- Clear Call to Action (CTA) A well-placed and clearly designed email call to action (CTA) is critical for guiding your readers to the next step. Whether you want them to sign up for a webinar, make a purchase, or just read more about a topic, your CTA should stand out and provide clear instructions on what to do next.
- Craft Attention-Grabbing Subject Lines
- Make Your Pre-Headers Count
- Keep It Brief
- Be Personable
- Stay Brand-Friendly
- Use Visual Content
- Use Impactful Header Design
- Don’T Forget The Footer
- Format Properly
- Use email-friendly Fonts
33% of people open emails just based on their subject lines. It’s the first thing your recipients see, in bold font. They look like this: Email subject lines should earn readers’ attention—not expect it. Here’s how: 1. Offer value, enticing people to open 2. Don’t use clickbait—be honest with your intentions 3. Talk like a human being (not too form...
An email’s pre-header is the text shown after the subject line. It acts as a preview of the email’s content. Pre-headers are the most underrated part of email design. They’re the bridge between reading the subject line and opening the email. If the subject line interests someone, they’ll read the pre-header. And if that excites them, they’ll open t...
The average professional gets countless emails each day. If they open your email and see long-winded paragraphs, they’ll immediately close it and move on. Most people won’t even try to figure out what’s in your email if they can’t skim it. So instead of writing blog posts, get to the damn point. Tell your readers: 1. Who you are 2. What you want 3....
Personalization is crucial for making your emails stand out. Sadly, many think using someone’s name and gushing empty praise counts as personalization. But it doesn’t—fake personalization only makes things worse. According to B2B outreach pro-Jessica La, effective personalization is about specificity and tone: “When you’re specific, you show true c...
Your emails should always reflect your broader brand identity. This means: 1. Using the same fonts and colors as anywhere else (website, marketing materials, etc.) 2. Keeping the same voice used throughout your other content 3. Using an email signature featuring your name, logo, and a call-to-action (CTA). A quick word on email signatures: most of ...
People process images up to 600x faster than text. Adding visuals is the easiest way to make your email stand out. In the example below, someone added the recipient’s name to a coffee cup in a cold email. Combining personalization and imagery created an eye-catching email. Even if the recipient isn’t interested in their pitch, they’ll still reply t...
Email header design isn’t an exact science—it’s decided by your brand’s style. While some companies prefer fancy graphics, others like a more barebones, personal look. No matter your style, follow these guidelines for the best performance: 1. Add a “view in browser” option. Your graphics might not load correctly in all email clients. Linking to a b...
Many marketers slack on email footer design, thinking nobody scrolls that far down. But that’s a huge mistake—footers are great places for: 1. Unsubscribe buttons 2. Social proof 3. Legal info 4. Contact details 5. Mission statements 6. Blog links 7. Social links 8. And more For worker emails (rather than a marketing address), include a signature i...
Nobody wants to read giant blocks of text. They overwhelm the reader and make your text impossible to read (no matter how great it is). Make your emails skim-friendly. Avoid long sentences, use 2-3 sentence paragraphs, and keep vocab at a middle school level. Proper formatting makes your emails easily digestible. This leads to much higher response ...
There’s a temptation to use stylish web fonts to stand out in your prospects’ inboxes. But if they fail to load properly in someone’s email, your message is lost. So instead of risking it, stick to these fonts: 1. Helvetica 2. Arial 3. Verdana 4. Georgia 5. Trebuchet 6. Tahoma 7. Lucida 8. Times New Roman If you need to use custom fonts for brand p...
Email design encompasses various elements, including layout, typography, color schemes, images, and interactive features. A well-designed email not only captures attention but also guides readers through the content and prompts them to take action.
Dec 22, 2023 · When it comes to email marketing, email design is often the unsung hero. To make things right again, we have put together this article where we explore why email design matters, best email design practices as well as real-life industry examples to get you inspired. Why Email Design Matters.
Nov 2, 2023 · Email design is the art of crafting visually appealing and effective email messages to achieve marketing goals. This entails selecting fonts, colors, images, and layouts to increase engagement and click-through rates. Effective email design captures attention and conveys messages clearly.
Effective email design achieves three big goals: making recipients open your message, enticing them to read the entire email and compelling them to take action. The number of business and consumer emails sent per day will reach nearly 320 billion by the end of this year, says The Radicati Group.
