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In April 2010, Eric Berglund's solo project ceo emerged via the Sincerely Yours website, which prompted speculations that The Tough Alliance had disbanded. Eric Berglund first denied [6] but in August stated in an interview with the Swedish newspaper Göteborgs-Posten, that he and Fürst were nothing more than "teammates in a football team ...
Jun 18, 2010 · Pitchfork: Can we expect the Tough Alliance to record together again? Have you broken up, or is ceo just a temporary side project?
But at least one stalwart, Eric Berglund, has remained as captivating as ever, both with the creatively thriving label Sincerely Yours and his solo project, CEO.
Turns out ceo indeed is a new project from Tough Alliance's Eric Berglund. And there's a ceo album and everything: White Magic is due June 28 in Europe, June 29 in the U.S., and July 2 in...
Mar 14, 2011 · Now The Tough Alliance lingers somewhere in the background, and Eric is ceo. Here we talk to him about the reality, the influence that The Tough Alliance holds over us and themselves, and ultimately, discover that sometimes the aim for reality feels too unrealistic.
Feb 17, 2014 · Eric Berglund is a true architect of sound. Whether as one half of the much missed The Tough Alliance, head honcho at Gothenburg boutique label Sincerely Yours or as the singular CEO, his unapologetic creativeness has forged some of the most visionary, expansive and down right baffling pop music to emerge from Sweden in the past decade.
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Nov 18, 2013 · November 18, 2013. Back in 2010, Eric Berglund released an excellent album called White Magic under the name ceo. He was previously known as half of the Tough Alliance and a co-founder of...
