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1. • • The once unstoppable growth of hard seltzer has gone flat. That warning is coming from Boston Beer, the creator of Truly Hard Seltzer, which said that popularity of the low-calorie drink has faded. Boston Beer (SAM) founder Jim Koch said that the “hard seltzer category and overall beer industry were softer than we had anticipated.”
     www.cnn.com › 2021/07/23 › investing

     The hard seltzer craze has come to an end - CNN

2. People also ask

   What happened to hard seltzer?

   • The once unstoppable growth of hard seltzer has gone flat. That warning is coming from Boston Beer, the creator of Truly Hard Seltzer, which said that popularity of the low-calorie drink has faded. Boston Beer (SAM) founder Jim Koch said that the “hard seltzer category and overall beer industry were softer than we had anticipated.”

   Boston Beer bet too big on hard seltzer, sending shares

   www.cnn.com/2021/07/23/investing/truly-hard-seltzer-sales-slump/index.html

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   Why is Hard Seltzer King?

   • Hard seltzer is king. Big beer owns it He was lured by human traffickers with a 'dream job.' Then he got scammed M&M's Super Bowl ad put an end to the 'spokescandies' saga. Here's why Hard seltzer is king. Big beer owns it The once unstoppable growth of hard seltzer has gone flat.

   Boston Beer bet too big on hard seltzer, sending shares

   www.cnn.com/2021/07/23/investing/truly-hard-seltzer-sales-slump/index.html

   See all results for this question

   What happened to the seltzer category?

   • What happened to the seltzer category happens to most emerging growth categories. You have some success and a lot of new entrants, and then the category goes from supersonic growth to slowing down. Why? Because consumers get confused about what to buy, so they don't buy anything.

   Hard Seltzers Expected To Keep Growing In 2022. - Forbes

   www.forbes.com/sites/hudsonlindenberger/2021/11/05/hard-seltzers-expected-to-keep-growing-in-2022/

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   What happened to Molson Coors hard seltzer?

   • Molson Coors Beverages has opted to discontinue its Coors Light Hard Seltzer in the U.S. in favor of focusing on Vizzy and Topo Chico Hard Seltzer, which have seen more robust sales growth. For Bud Light, however, the strategy is working. In the last four weeks, Bud Light Seltzer has accounted for a 10th of hard seltzer sales in the U.S.

   Bud Light, Corona flex brand strength to stand out among

   www.cnbc.com/2021/08/03/bud-light-corona-flex-brand-strength-to-stand-out-among-hard-seltzers.html

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3. www.forbes.com › sites › hudsonlindenbergerHard Seltzers Expected To Keep Growing In 2022. - Forbes

   www.forbes.com › sites › hudsonlindenberger

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   Nov 5, 2021 · What happened to the seltzer category happens to most emerging growth categories. You have some success and a lot of new entrants, and then the category goes from supersonic growth to slowing...

   • Author: Hudson Lindenberger

4. www.nytimes.com › reviews › best-hard-seltzersThe 2 Best Hard Seltzers of 2024 | Reviews by Wirecutter

   www.nytimes.com › reviews › best-hard-seltzers

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   Feb 15, 2024 · You may already be familiar with White Claw, the best-selling brand that skyrocketed hard seltzers into popularity in the last five years, but hundreds of companies, both craft and...

   • Author: Haley Perry

5. Videos

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     eatthis.com

     Here’s What Happens To Your Body If You Drink Seltzer Every Day

     Jun 16, 2020

     0 Views

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     eatthis.com

     This Popular Hard Seltzer Was Just Discontinued

     Jul 14, 2021

     0 Views

   • 

     1:58

     today.com

     'Millions of cases' of Truly thrown out as hard seltzer fad fades

     Oct 25, 2021

     0 Views

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6. apnews.com › article › corona-modelo-hard-seltzer-aJury sides with Constellation in Corona hard seltzer case

   apnews.com › article › corona-modelo-hard-seltzer-a

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   Mar 15, 2023 · In a case that hinged on the definition of “beer,” a federal jury ruled Wednesday that Constellation Brands can still sell Corona and Modelo hard seltzers in the U.S. Anheuser-Busch InBev and its Mexican subsidiary, Grupo Modelo, sued Constellation in 2021, seeking to force it to halt sales of Corona Hard Seltzer and Modelo Ranch Water, a ...

7. qz.com › why-the-hard-seltzer-craze-has-endedWhy the hard seltzer craze had ended - Quartz

   qz.com › why-the-hard-seltzer-craze-has-ended

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   Aug 3, 2022 · Tech & Innovation. Why the hard seltzer craze has ended. Image: Richa Naidu ( Reuters) By. Michelle Cheng. Published August 3, 2022. Sales of hard seltzer declined 5.5% in the last year,...

8. www.cnn.com › 2021/07/23 › investingThe hard seltzer craze has come to an end - CNN

   www.cnn.com › 2021/07/23 › investing

   • Cached

   Jul 23, 2021 · The hard seltzer craze has come to an end. By Jordan Valinsky, CNN Business. 2 minute read. Updated 1:43 PM EDT, Fri July 23, 2021. Link Copied! Video Ad Feedback. Hard seltzer is king. Big...

   • Video Duration: 2 min

9. www.cnbc.com › 2021/08/03 › bud-light-corona-flexBud Light, Corona flex brand strength to stand out ... - CNBC

   www.cnbc.com › 2021/08/03 › bud-light-corona-flex

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   Aug 3, 2021 · Truly’s market share has been falling since 2018, when the brand accounted for nearly a third of hard seltzer sales. On July 23, Boston Beer’s stock lost more than a quarter of its value after...

10. finance.yahoo.com › news › anheuser-buschs-lawsuitAnheuser-Busch's lawsuit against Corona hard seltzer will 'go ...

    finance.yahoo.com › news › anheuser-buschs-lawsuit

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    Apr 9, 2021 · Fri, Apr 9, 2021, 1:51 PM 3 min read. In this article: STZ. DEO. DGEAF. TAP-A. Constellation Brands ( STZ) is taking the gloves off and hitting back at Anheuser-Busch ( BUD) after it filed a...