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  1. Southern Comfort (often abbreviated SoCo) is an American, naturally fruit-flavored, whiskey liqueur with fruit and spice accents. The brand was created by bartender Martin Wilkes Heron in New Orleans in 1874, using whiskey as the base spirit. Whiskey was replaced by a neutral spirit under the ownership of Brown–Forman.

    • Liqueur
    • Sazerac Company
    • Is Southern Comfort a whiskey? Though it invariably appears on liquor store shelves next to Jim Beam and Jack Daniels, Southern Comfort isn’t actually a whiskey.
    • For many years SoCo didn’t even contain whiskey. The brand changed hands multiple times after Heron died in 1920 (three months after the start of Prohibition, no less).
    • Its tagline is slightly misleading. When creator Heron patented his drink in 1889, he labeled bottles with the tagline “None Genuine But Mine.” The brand continued to use the line for more than 70 years, even after changing one of its “genuine” core ingredients, whiskey.
    • Before SoCo there was CuBu. Heron originally named his liqueur Cuffs & Buttons. Depending on which version of history you believe, this was either a reference to the ingredients he used for the infusion — citrus peel (cuffs) and cloves (buttons) — or a nod to another popular liqueur of the time, Hat and Tails.
  2. Sep 4, 2018 · Since the corporation has declined to provide additional details about that whiskey, perhaps the only way to try the historic bourbon-based SoCo for certain is to whip up a DIY Southern Comfort for yourself. Learn everything you ever wanted to know about Southern Comfort today at Liquor.com.

  3. Southern Comfort, which was first named Cuffs & Buttons, is in fact a liqueur -- a whiskey-flavored one. The original recipe was created by Martin Wilkes Heron in New Orleans. Heron was a barkeep looking for a solution to make unrefined whiskey more palatable.

  4. Why can’t it be smooth, easygoing, downright delicious? His recipe, blending stone fruits and spices, created an iconic American taste. Nearly 150 years later, Southern Comfort is as one-of-a-kind as ever. Satisfying on its own.

  5. Welcome to Southern Comfort – The smooth-drinking whiskey created by M.W. Heron in 1874 and born in New Orleans, where there's a party on every street and the good times never stop.

  6. Jan 4, 2023 · Southern Comfort, formerly known as Cuffs & Buttons (citrus peel orcuffsand cloves orbuttons’), is a whiskey-flavored liqueur. It was a nod to another famous liqueur of the time, Hats and Tails. Martin Wilkes Heron, a New Orleans barkeep, produced the original recipe when he sought to make whiskey palatable.

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