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May 8, 2024 · A welcome email is the first email you receive after signing up, subscribing, or submitting your email to an online store. It’s important because it's the first impression a company makes with a new customer, blog subscriber, or newsletter subscriber via email.
- Erik Devaney
- Classic welcome email template. The classic welcome email serves to send a warm and personalized introduction to your brand, saying thank you for the recipient’s engagement.
- Discount or promotion welcome email. Discount or promotion welcome messages are powerful tools to make a memorable first impression on new customers or subscribers and push for customer loyalty.
- Newsletter signup welcome email. This welcome email helps you offer a warm welcome to new signees and set clear expectations for what they anticipate from your newsletter content.
- Personalized product recommendations. This type of welcome email is designed to make a new customer feel special right from the start. So, in this email, you go beyond the standard welcome message by showcasing a selection of products or services tailored specifically to the recipient’s preferences or browsing history.
- 1 min
- The Welcome Email That Comes From an Actual Human Being. Brands that present their promotional emails as coming from a real person on their team (such as the company’s founder or CEO) experience 27% higher unique click rates.
- The “Welcome to Your Trial” Email. The free trial welcome email is sent to potential buyers who have signed up for a free trial of your product or service.
- The Product-Focused Welcome Email. The product introduction welcome email helps to provide value by showcasing your product or service in a format which is easy for your customer to digest.
- The Free Gift Welcome Email. Special offers and discounts are highly effective in encouraging sales, especially if your user has just signed up for a free trial.
Feb 22, 2024 · An awesome welcome email engages and nurtures new subscribers from day 1. Here are 17 templates to aid and inspire your campaigns.
- Huckberry. Huckberry stands out for two reasons: It’s an incredibly well-designed store, and it devotes enormous attention to email marketing. Email is Huckberry’s primary channel for letting people know about its exclusive goods.
- Ann Taylor. There are a number of elements worth noting in Ann Taylor’s welcome email. The email subject line, “An Exclusive Welcome Gift Just For You” conveys a message that you’re special enough to make “The List.”
- Ralph Lauren. Ralph Lauren, a luxury fashion brand, uses specific messaging to subtly reward subscribers for signing up: “You’re now on the list” and “exclusive offers” both appeal to their audience.
- ModCloth. ModCloth uses its welcome email to introduce itself, the benefits of shopping with them, and to provide a promo code. Note how ModCloth lists their competitive advantages, reducing risk for the buyer: “Complimentary style & fit consultations with ModStylists” and “Free shipping & returns.”
Feb 12, 2024 · Welcome email templates. Conclusion. What is a Welcome email? A Welcome email is the very first email your customer receives from your online store after they subscribe or sign up for your brand. It is the initial communication that is supposed to serve as the first impression.
Feb 18, 2024 · A welcome email is the first email communication that a business sends out to a new customer, user or email list subscriber.
