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  1. David Rogers is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. In his newest book, The Digital Transformation Roadmap (2023), Rogers tackles the barriers behind the 70% of businesses that fail in their own digital efforts.

  2. Apr 25, 2023 · David Rogers: You know, in each of these domains, I try to look at big shifts like in customers. The macro shifts are things like what I would describe as a shift from a paradigm of customers as ...

  3. Acclaimed expert on digital transformation David Rogers, author of the best-selling The Digital Transformation Playbook and academic director at Columbia Business School, has been guiding many organizations on their digital transformation journeys for years. In this webinar, we will explore the importance of defining a shared vision as the ...

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  5. Hi, I’m David Rogers. I’m a C-suite advisor, faculty at Columbia Business School, and bestselling author. I help companies around the world—Microsoft, Google, Citibank, Mastercard, Toyota, Merck, Cartier, Unilever, and many more—transform for the digital age.

  6. Sep 19, 2023 · Columbia University professor David Rogers, ... from the core — that I have studied in my work advising companies and try to ... business knowledge or knowledge about things like design for user ...