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What is the role of Technology in event planning?
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Sep 26, 2023 · Introduction. Welcome to our exploration of the pivotal role technology plays in event planning! This article will serve as your compass, navigating the ever-evolving landscape of event planning technology. Today, technology has penetrated every aspect of our lives, transforming the way we communicate, work, and play.
- What Is Event Technology?
- Event Technology Examples
- Why Event Technology Matters
- How to Choose The Right Event Tech
- Considerations When Evaluating Event Technology
- How to Find The Best Event Technology
- Event Technology Trends For 2024
- Wrapping Up: Event Technology Takeaways
Event technology is any tool, app, or software that helps you plan, execute, and measure an event. Depending on whether you’re hosting an event in-person, are planning a virtual event, or are combining the best of both with a hybrid event, your event tech stack might look slightly different. For example, you might consider incorporating wearable te...
Here are some examples of event technology you might find in your tech stack: 1. Event management tools: ticketing and registration, access management, contact management, and event reporting 2. Event marketing tools: website builder, email marketing tools, personalized registration flows, promo codes, and UTM links 3. Event content tools: agenda b...
In the aftermath of the COVID-19 pandemic, event technology is evolving faster than ever. This rapid evolution has proven beneficial to the events industry. In fact, 90% of event professionals believe that technology can have a significant positive impacton the success of their events. Before advances in event technology, event planning was a very ...
When choosing your event technology, use your goals and overall vision to guide you and help you determine which event technology will truly serve you and your attendees.
Some event technology is crucial to success, while other tools and features may fall under “nice-to-haves.” In this section, we’ll explore some things to look for when vetting event technology.
Event Technology Reviews Sites
Event tech review sites curate peer-driven testimonials and ratings based on various factors tailored to the purpose of the software itself. They usually offer an analysis of pros, cons, and sometimes unique insights you won’t find on the product’s main website. When you’re ready to start researching your options, here are some sites to check out: 1. G2 Crowd:G2 Crowd gives out prestigious innovators awards for various SaaS products. Their rubric typically breaks down into four main categorie...
How To Research Event Technology
No matter what review site you choose, there are five key things to keep in mind when researching event technology: 1. Give sales reps a challenge. Don’t be afraid to ask them questions about specific product features or the industry. A sales rep who is willing to share information about their competitors in a positive light is looking out for your best interests. 2. Get multiple opinions. Besides reading review sites, cross-check with your network, and ask sales reps to put you in touch with...
The landscape of event technology is ever-evolving, with innovative event management solutions continually reshaping how we plan, manage, and experience events. As we enter 2024, several trends are poised to redefine the event industry, enhancing the organizer and attendee experience. Let’s delve into some of the pivotal event technology trends tha...
Besides providing event planners with data-backed insights, streamlined workflows, and increased attendee engagement, event technology has become a staple for modern productivity. To wrap up, here are some main ideas to keep in mind: 1. Choose wisely. There are many types of event software, each with its strengths and weaknesses. Create a tech stac...
- Social Tables
- Live translation. Through the rise of virtual events, planners have been able to extend their reach and scale their events to a wider audience. However, one of the most challenging factors to overcome is the language barrier.
- QR codes. If you’d asked me in 2019 the value of QR codes, I probably would have thought that they were on the way out as a failed fad, said Select Software Reviews CEO Phil Strazzulla in an interview with Social Tables.
- Virtual reality. Virtual forums have become reality, Fluix Marketing Manager Maxim Levichev told Social Tables. He shared a recent experience with an event that went from in-person to online during quarantine.
- Holograms. Holograms are not just for the Jetsons anymore. Moving forward, holograms will be used to dazzle attendees, educate potential partners, and demonstrate products to buyers in ways not many people have seen before.
- Use email marketing tools to personalize event messaging. Event marketers know that marketing strategies are all about bringing value to attendees and aligning their needs with useful products, services, and information.
- Use event registration software to simplify sign-ups. The registration process is everything. At this stage, people are still deciding whether your event is worth their time and attendance.
- Leverage event diagramming software to design your floor plan. Event diagramming software makes event space design simple by allowing your team to visualize where tradeshow booths and exhibits will be, where furniture and registration tables will be set up, where buffet lines and banquet tables should be placed for optimal foot traffic, and more.
- Use facial recognition software to strengthen safety and security. Facial recognition technology is one of the newer technologies coming to the industry, especially for improved event security and faster event registration.
- Augmented and virtual reality. Virtual reality (VR) and augmented reality (AR) are all the buzz these days. In fact, Grand View Research estimates that the global virtual reality market is worth roughly $22 billion today and will grow at an annual rate of 15% through 2030.
- Live streaming and simulive. Event tech companies have made amazing advancements in their streaming offerings to accommodate virtual events. This means your attendees will now expect the best-quality streams, especially those tuning in remotely.
- Contactless check-in. Even with event professionals rapidly pivoting back to in-person and hybrid in 2023, it will take time for some in the events industry to feel comfortable meeting in large groups again.
- Event diagramming and digital floor plans. Similar to how architects use blueprints to design and build homes, event organizers increasingly turn to event diagramming software to create to-scale, 3D renderings of their event spaces.
Jun 14, 2021 · Event technology is a vague umbrella term. Then again, it’s exactly what it says it is – technology used at and for corporate events. Put as simply as possible, event technology is any tool – hardware or software – that helps you plan and produce an event or as part of the attendee experience.
Nov 3, 2023 · 1. Rev Up Your Event with Virtual and Augmented Reality. Despite already making a significant impact on the events scene, virtual and augmented reality are continuing to evolve and become even more impressive with each passing year.
