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Sep 28, 2023 · Embracing Changes to Be a Better Brand. Dunkin's rebranding journey serves as a compelling case study in the power of strategic branding services. By partnering with a branding agency, Dunkin' successfully modernized its image, diversified its menu, embraced digital transformation, and strengthened its global presence.
Jul 8, 2023 · Table of Contents. What was the motivation behind Dunkin Donut’s rebrand? What were the outcomes of Dunkin Donuts’ rebrand? What was the motivation behind Dunkin Donut’s rebrand? Dunkin Donuts is the largest chain of coffee and baked goods in the world, with over 11,000 locations across 35+ countries.
Dec 18, 2020 · Dunkin’, for example, rebranded in 2018 after deciding to prioritize its coffee beverages and speedy service. Not all rebrands work, but Dunkin’s did. Laurel Sutton, senior strategist and linguist at Catchword, explained why: “Rebranding efforts succeed when the new brand is already in use by consumers.
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Jan 24, 2019 · Cheers, Tony. Tags: Dunkin' Rebranding packaging. This past fall, we announced we are moving to a first name basis with America, and will be known simply as Dunkin’. Now, we are making it official through new in-store packaging and special content on our social channels.
Apr 15, 2019 · Dunkin’ tested the name change at a couple of its next-generation stores —which are designed to have a brighter, lighter feel with nostalgic touches like bringing the bakery case forward and...
- Kristina Monllos
Sep 25, 2018 · The change will officially take place in January 2019. The new branding conveys the company’s focus on serving great coffee fast, while embracing Dunkin’s heritage by retaining its familiar pink and orange colors and iconic font, introduced in 1973.
May 11, 2020 · What was the intention behind Dunkin Donut’s rebrand? Dunkin Donuts is the biggest baked goods and coffee chain in the world. They’re in 35+ countries and have over 11,000 locations. But their...
