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May 28, 2021 · The homepage of your site is the first introduction each visitor will have to your business. Before they make up their mind to become a customer, they’ll review your homepage to get an idea of what you sell, why that matters to them, and how they can benefit from what you have to offer.
- Logo and branding elements. Almost every website you visit has a logo. In fact, you can probably recognize many of them through their logos alone, which tells you something about the power of branding.
- A hero section including your mission statement and tagline. A hero section is usually made up of a large image or slideshow, and it comes right below the navigation bar.
- A tempting call to action (CTA) Ultimately, every website has a goal, which usually involves conversions. This can mean getting users to purchase something from you, give you their email, and plenty more.
- Clear navigation menus. Unless you’re working on a one-page design, visitors need menus to move around your website. A menu should be the first thing they see on your homepage and it should be both highly readable and easy to use.
- Dana Meir
- Lyft. It’s not by chance that videos are a huge web design trend. They’re great at grabbing our attention and encouraging us to stay on the page a little longer.
- Slab & Tipple. A large, close-up shot of Slab & Tipple’s chocolate greets you upon entering this homepage, placing their pride and joy front and center.
- Lemonade. “Forget everything you know about insurance” pretty much sums up this insurance brand’s outlook. And this unique perspective is apparent on their corporate website, too.
- New York City Ballet. The visuals on this homepage depict soft, fluid shapes and movements, contrasting with a very clear sense of order that runs throughout the homepage.
Nov 24, 2021 · Build the best homepage design for your specific audience, and make sure you’re presenting your products and services well by highlighting their unique qualities. Once you accomplish this, you’ll have built a website conversion machine.
Dec 20, 2023 · Good website homepage design is human-centered. It guides the target audience to achieve their goals or accomplish their ' jobs to be done ' (JTBD). User goals or jobs range from tasks like drilling a quarter-inch hole to donating to a nonprofit.
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