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  1. Feb 15, 2024 · The 10 most effective types of social media posts. Short-form video. Talking heads. Stories. Images. Text-based. Lives. User-generated content (UGC) Carousels. Challenges. Collabs. Short-form video.

    • Why Short-Form Video Works on Social
    • Best Social Media Platforms For Short-Form Video
    • 4 Use Cases of Short-Form Video from Last Crumb

    About 66% of consumers find short-form videos the most engaging out of any other social media post types. And before you say it’s because bigger brands have the resources to produce high-end videos, the truth is successful videos don’t require unlimited time, resources or heavy editing. According to our research, consumers find short-form videos 2....

    The popularity of TikTok videos, Instagram Reels and YouTube Shorts is evidence of their effectiveness when it comes to short-form video. Both TikTok and Instagram have a variety of tools that help create short-form videos for free. You can record a few shots, add a soundtrack, use a filter and follow popular social media trends. Additionally, you ...

    Last Crumbis a small business born in LA that bakes luxury handmade cookies. This brand stands out for using sassy language and an almost seductive tone to reach its audience. Last Crumb uses short-form videos on TikTok and Instagram to encourage their audience to crave their cookies with: 1. Content relating their cookies to popular holiday celebr...

    • User Generated Content. UGC, also known as User-Generated Content, is a brilliant way to increase engagement and reach. It can also be the source of a warm-welcoming feeling for new and existing followers.
    • Podcasts. Podcasts have been around for a very long time, but recently they've gained momentum. Some say they are the new radio (since they are on-demand).
    • Livestreams. Live streaming on Facebook is a must. After you’ve finished your livestream, you can choose whether you want the content to be available to others afterwards.
    • Infographics. Everyone loves infographics They’re usually eye-catching and informative. Due to this, infographics usually get more engagement and sometimes can rack up quite a lot of shares.
  2. Apr 8, 2022 · The types of posts you can share on your Instagram feed have evolved over the years — from single images, to carousel posts, to videos. But what type of Instagram post performs best when it comes to engagement? We analyzed over 81M Instagram feed posts (excluding Reels) to find the answer, and the results are in. Hint: Users like to swipe.

    • Video (short form, specifically) Short-form video is the top trend marketers will be leveraging in 2023, and HubSpot’s 2023 Social Media Trends Report found that it is the highest ROI format for social media marketing.
    • Audio chat and live rooms. Audio chat is another type of social media content, and many platforms have native features like Twitter Spaces, LinkedIn Live, or Facebook Live Audio.
    • Content that represents brand values. Content that represents brand values is anything that shares what your company stands for in addition to and outside of the products you sell, such as commitments to sustainable production practices, treatment of employees, or any causes you support.
    • User-generated content. User-generated content (UGC) is content your audience creates that features your business/brand that is not paid for by your business.
  3. Jan 10, 2023 · 1. Text Posts. Let’s start with the basics: Text posts. Whether you’re on Twitter, Facebook, or Reddit, a text post is an easy and versatile way to communicate with your followers. Use this type of post to share important updates, ask questions, or just give your followers something to think about.

  4. Mar 9, 2023 · 1. Questions are great engagement triggers. In seeing a question, people feel that instant impulse to make a pause and find an answer. Therefore, asking questions on social media is such a good idea.

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