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When did Coca-Cola rebrand?
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Did Coca-Cola really think 'New Coke' was broken?
Apr 23, 2015 · Coca-Cola’s disastrous attempt at rebranding Coke in 1985 delivered a painful lesson: Don't mess with a classic. By: Christopher Klein Updated: September 14, 2023 | Original: April 23, 2015
The return of original formula Coca‑Cola on July 11, 1985, put the cap on 79 days that revolutionized the soft-drink industry, transformed The Coca‑Cola Company and stands today as testimony to the power of taking intelligent risks, even when they don't quite work as intended.
Apr 5, 2024 · New Coke, reformulated soft drink that the Coca-Cola Company introduced on April 23, 1985, to replace its flagship drink in the hope of revitalizing the brand and gaining market share in the beverage industry.
Jul 10, 2015 · On July 11, 1985, following the New Coke debacle, original-formula Coca-Cola returned to shelves
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Apr 23, 2020 · On April 23, 1985, Coca-Cola announced they'd changed the formula of their ultra-popular drink. You may be asking why: why would such an iconic, widely praised soft drink change the formula...
125 Years of Coca‑Cola History. The remarkable story about the evolution of an iconic brand and the company that bears its name. Read about Coca‑Cola advertising, products, and major milestones throughout the first 125 years of its unique history. Explore Coca‑Cola History.
Apr 23, 2015 · On April 23, 1985 — 30 years ago today — the carbonated disaster called New Coke made its debut. Coca-Cola's idea was to make Coke appeal to a younger generation by replacing its...
