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  1. www.chicagobooth.edu › why-booth › storiesOffsite Data and Advertising: Q&A with Bradley Shapiro

    By Booth Staff. May 15, 2023. Marketing. An expert in the economics and measurement of advertising, Bradley Shapiro is professor of marketing and the True North Faculty Scholar at Chicago Booth. His research focuses on empirical industrial organization and applied microeconomics.

  2. scholar.google.com › citations‪Bradley Shapiro‬ - ‪Google Scholar‬

    Positive spillovers and free riding in advertising of prescription pharmaceuticals: The case of antidepressants. BT Shapiro. Journal of political economy 126 (1), 381-437. , 2018. 256. 2018. TV advertising effectiveness and profitability: Generalizable results from 288 brands. BT Shapiro, GJ Hitsch, AE Tuchman. Econometrica 89 (4), 1855-1879.

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  4. voices.uchicago.edu › bradleyshapiroBrad Shapiro | University of Chicago Booth School of Business

    Brad Shapiro | University of Chicago Booth School of Business. Publications. Estimating the Value of Offsite Data to Advertisers: Evidence from Meta, with Nils Wernerfelt, Anna Tuchman & Robert Moakler, 2022 (new working paper draft coming soon). Marketing Science, forthcoming. Preferences for Firearms, with Sarah Moshary & Sara Drango, 2024.

  5. voices.uchicago.edu › bradleyshapiro › filesBRADLEY T. SHAPIRO

    Associate Professor of Marketing, 2018-2022 Assistant Professor of Marketing, 2014-2018 ; University of Chicago Faculty affiliate, Center for Health and the Social Sciences, 2014-

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  7. www.linkedin.com › in › brad-shapiro-57b035246Brad Shapiro - Professor - The University of Chicago Booth ...

    Chicago, Illinois, United States. 531 followers 493 connections. View mutual connections with Brad. Welcome back. The University of Chicago Booth School of Business. Massachusetts Institute of...

    • The University of Chicago Booth School of Business

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