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- Emanuel Theodore Bronner (born Emanuel Heilbronner, February 1, 1908 – March 7, 1997) was the maker of Dr. Bronner's Magic Soaps. He used product labels to promote his moral and religious ideas, including a belief in the goodness and unity of humanity.
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We make soaps using traditional methods—this philosophy extends to all our body care products: we look for natural ingredients to take the place of synthetic chemicals. Product certifications. Independent certification ensures our products meet the highest standards for ecological and social sustainability.
Dr. Bronner's Magic Soaps is an American producer of organic soap and personal care products headquartered in Vista, California. The company was founded in the late 1940s by Emanuel Bronner and continues to be run by members of the Bronner family.
- EMANUEL BRONNER WAS BORN INTO SOAP. Bronner was part of the third generation in a family of Jewish master soap makers in Germany. His family is credited with important liquid soap innovations in the country, but because of Bronner’s increasingly sour relationship with his father and uncles, he emigrated to the United States in 1929 for a clean start and to consult for American soap companies—just a few years before the Nazis came to power.
- HE STARTED HIS LIFE IN THE U.S. LECTURING ABOUT WORLD PEACE. Bronner spent years spreading word of the life philosophy he called Bronner’s Peace Plan, which would eventually become “the Moral ABC.”
- HIS MORAL PHILOSOPHY WAS BORN OUT OF TRAGEDY. In the 1940s, Bronner received word that his parents and extended family who had stayed in Germany had been killed in Nazi death camps.
- BRONNER’S SISTER ONCE COMMITTED HIM TO A MENTAL INSTITUTION. Concerned by the fervor Bronner applied to his lectures and his decision to abandon his children, his sister had him committed to Elgan Mental Health Center outside Chicago, where he received shock treatments, in the mid-1940s.
May 8, 2019 · How a decades-old hippie soap brand became a touchstone of wellness culture. Dr. Bronner’s president says social media is “essentially amoral,” but Instagram loves the activist soap brand ...
- Kieran Dahl
Jul 12, 2023 · Dr. Bronner’s soap, initially rooted in counterculture and relegated to the shelves of health food stores, is now sold at major U.S. retailers and in 40 countries, with a bottle or bar sold ...
Emanuel Theodore Bronner (born Emanuel Heilbronner, February 1, 1908 – March 7, 1997) was the maker of Dr. Bronner's Magic Soaps. He used product labels to promote his moral and religious ideas, including a belief in the goodness and unity of humanity.
