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  1. The X Factor (also known as The X Factor USA) is an American reality television music competition show created by Simon Cowell and produced by FremantleMedia North America and SYCOtv, a partnership between Cowell and Sony Music Entertainment, which aired on Fox. [2] Based on the original UK show, and an addition to The X Factor franchise, the series found new singing talent (solo artists and ...

  2. Aug 5, 2011 · But Pepsi, which is spending up to $60 million for the sponsorship, is also playing an unusually active role in the show itself, and its connection to the show will continue even after the season ...

    • Ben Sisario
  3. Jan 4, 2011 · Fox will announce that Pepsi is the sole season-long sponsor for “The X Factor,” a competition Simon Cowell is bringing to the United States.

  4. Dec 17, 2010 · PepsiCo has clinched a lucrative sponsorship deal with the new US version of Simon Cowell ’s hit show The X Factor, heralding a return of the cola wars that marked music and entertainment in the ...

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  6. Apr 5, 2018 · Fox Broadcasting, Syco Television and FremantleMedia North America named Sony Electronics as the official consumer electronics sponsor of "The X Factor," the TV talent show which debuts in the U.S. Sept. 22 on Fox. Sony Consumer Electronics prod

  7. The series will bring members of a new band together on the whims of chemistry without them ever meeting each other

  8. TalkTalk are proud to sponsor The X Factor and we want everyone to be a part of the show. Subscribe for X Factor updates and exclusive content. Don't forget ...

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