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We refreshed key elements of our brand identity to celebrate the global community of creators on Instagram. We created a custom typeface, updated our gradient and color palette, and refined our approach to layout and design.
- Type
Instagram Sans reflects the shape of the glyph and our...
- Layout
We have designed a new layout for Instagram as we refresh...
- Introducing Instagram’s Visual Refresh
May 23, 2022. Today, we’re bringing new energy and purpose...
- Type
It brings our colors to life, allowing them to shift in composition and balance through the use of light. We have invigorated our brand gradient to embrace the refresh of our brand with light and vibrancy. Our brand colors will now amplify giving a 3-D experience.
May 23, 2022 · PROCESS. CASE STUDIES. BRAND DESIGN. PRODUCT DESIGN. By Cynthia P., Daniel S. 5 min to read. May 23, 2022. SUMMARY. Get the story behind Instagram’s refreshed brand identity from our brand, product and creative teams. More than 1 billion people use Instagram from Meta to explore, share and push culture forward.
May 23, 2022 · 8:04 AM PDT • May 23, 2022. Comment. Image Credits: LIONEL BONAVENTURE/AFP / Getty Images. Instagram is rolling out a “visual refresh” for its branding this week, the company announced in a blog...
Jun 8, 2022 · Typography was the most crucial and challenging element in rebranding a platform with more than a billion users worldwide, but Meta designed Instagram Sans to flourish globally. The contemporary remix of grotesque and geometric styles highlights accessibility and global scripts at its core, able to express a range of styles in any language.
May 23, 2022 · Instagram announced a visual refresh of its brand. Here's what to expect in terms of how the changes will play out in the app itself.
