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W.K. Kellogg founded our company in February 1906, 117 years ago. Our company’s esteemed founder was an early conservationist, a leading philanthropist, and the original wellbeing visionary. Motivated by a passion for people, quality and innovation, he discovered toasted flakes cereal and shaped an entire industry.
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Our journey began in 1894, when our founder W.K. Kellogg...
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WK Kellogg Co Purpose & Mission. Steeped in a history of...
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WK Kellogg Co. is an American food manufacturing company, split from Kellogg's on October 2, 2023 and is headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's hive-off of its North American cereal business.
Apr 2, 2024 · W. K. Kellogg was an American industrialist and philanthropist who founded (1906) the W.K. Kellogg Company to manufacture cereal products as breakfast foods. His cereals have found widespread use throughout the United States. Kellogg established the firm after working with his brother John Harvey.
- W. K. Kellogg
- Dropped Out of School
- Accidentally Invented Flaked Cereal
- Founded Kellogg Company
- Established Philanthropic Foundation
- Died at Age 91
- Periodicals
American food industrialist Will Keith (W. K.) Kellogg (1860-1951) founded the company that bears his name after creating the world's first flaked cereal. His “Toasted Corn Flakes” laid the foundation for the later success of The Kellogg Company, which dominated the packaged breakfast food market in America for much of the twentieth century. Kellog...
Kellogg's father owned a broom manufacturing company in Battle Creek, and young Will went to work there at the age of 14, after leaving school. In marked contrast to his sixth grade education was Kellogg's older brother, John Harvey Kellogg (1852-1943), who graduated from New YorkUniversity's Medical School in 1875, the year Will Kellogg turned 15 ...
Dr. Kellogg had some radical ideas about food and diet at the time, including a reliance on colonic irrigation for optimum health, and the belief that a diet rich in nut proteins was the key to longevity. In 1877 John devised a type of dry cereal he called Granula, to distinguish it from Granola, a name already trademarked by a New York State physi...
As the company neared its ten-year anniversary, Battle Creek had become the cereal manufacturing capital of America, with scores of competitors, and the Sanitas brand lagged behind Post's products. Finally, John agreed to finance an entirely new company in return for a two-thirds share of its stock, and the Battle Creek Toasted Corn Flake Company w...
Sadly, the family problems continued through the next generation. Kellogg, who married in the early 1880s, had a son named John L. who joined the company as a young man. Like his father, he had an innovative mind and invented the wax-paper lining now common to all cereal boxes. However, he incurred his father's wrath when he divorced his wife to ma...
In his later years, Kellogg experienced severe vision loss, and was completely blind by 1937. Two years later he retired as president of the Kellogg Company, as it was formally known by then, but remained on its board of directors. At his W.K. Kellogg Foundation, he kept an office and was still going there on a daily basis at the time of his ninety...
FSB, April 1, 2003. New York Times, January 3, 1932; October 7, 1951; January 24, 1999. Promo, September 1, 2003.
In 1906, Will founded the Battle Creek Toasted Corn Flake Company, which later became the Kellogg Company . In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. [4] His company was one of the first to put nutrition labels on foods.
