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- Instagram provides Business Accounts with a comprehensive look into their profile performance. Your account Insights help you keep track of your reach, social media engagement and follower data. It shows you a detailed breakdown of your audience demographics and follower growth over time.
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Jan 4, 2023 · Why tracking Instagram Insights matters. If you’re here, you’re likely already using Instagram for your business. As the social media network gets more and more saturated with users, brands, and content creators, if you want to keep growing organically, you’ll need to pay close attention to analytics.
- Amanda Zantal-Wiener
- Open the hamburger menu and click Insights. To view insights into your overall Instagram account, start by visiting your profile. Then, at the top, click the hamburger icon and select "Insights" from the menu.
- Measure reach. Click the Accounts Reached section. Reach reflects the number of unique users that have seen any of your Instagram posts. Within this category, you'll see insights for
- Track profile visits and followers. On the Accounts Reached page under Account Activity, you'll be able to see "Profile Visits." Profile visits reflects the number of times your profile has been viewed.
- Determine website clicks. "Website Taps" can also be found under the Account Activity section. This insight reflects the number of times any links you've included in your business profile have been clicked.
Instagram Business and Creator accounts have access to Instagram Insights. Because business owners and influencers are using these accounts in their operations, access to analytics is essential. Personal account users who want access to business tools and insights will need to convert their accounts to one type or another.
Ad. Plays. View the insights names and definitions available for professional accounts on Instagram: Recent highlights: This section announces any notable increases in account performance in your selected preset or custom timeframe within the past 90 days.
Reach Your Target Audience Using Insights. Track your Instagram account's growth, engagement, reach and earnings to make better business decisions with Instagram Insights.
Use Insights to view Instagram account and content performance. Using Insights to track your Instagram account performance Businesses have different goals on Instagram, such as finding new customers, building engagement and increasing sales.
Use Insights to grow your business on Instagram. This course teaches you how to access and understand Insights and metrics for your Instagram posts, Reels, stories and videos. This lesson prepares you to: Identify ways to use Insights to improve your organic and paid marketing efforts. Improving the results of your marketing efforts.
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