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    • Here's why Rolex watches are so expensive and how the brand ...
      • Demand for new Rolexes means that waiting lists to buy certain models at retail stretch across years or even decades. In a rare public statement in 2021, the company said the current scarcity was "not a strategy on our part." As a result, prices for pre-owned watches can easily exceed the list price — even doubling or tripling in value.
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  2. There are a few key reasons why pre-owned Rolex watches often sell for more than the retail price of brand-new models. These factors include: Vintage Rolex Watches – Vintage Rolexes from the 1950s-1970s frequently sell for exponentially more than their original costs due to scarcity and collectability.

  3. Mar 24, 2022 · As a result, the prices for pre-owned Rolexes are booming, with the most sought-after models spiking on the secondary market like a hyped new cryptocurrency.

    • About The Process
    • The Key Steps in The Process of “Luxurification”
    • A Fine Watch Has Never Been Cheap
    • Outlining A Trend

    To begin with, we used official retail prices dating back as far as 1957, based on data compiled by Minus4Plus6.com. This magnificent price table contains authorized retailer prices in about 5-year steps for just about all important Rolex references that debuted in or after 1957. We processed the raw data linked to two of the more popular models of...

    In an ideal world, no brand can go on for decades making the exact same product while gradually raising prices to several times of what it initially sold said product for. Regardless of whether we are talking about a historical model or a new one, we all expect our latest purchase to pack a number of new features or developments, refinements that g...

    You see, while adjusting for inflation could be indicative of how watches have become more expensive, this must be taken with a (substantial) pinch of salt. What primarily defines the affordability of products is not just the price and how that changes in comparison to monetary inflation over time, but rather, how the price of the product compares ...

    Thus far, we have been looking at the price changes of the Rolex Submariner, so now let’s examine other models the brand has repositioned since their debut decades ago. On the chart above, you will see the Rolex Daytona in stainless steel and how its prices have changed. Again, in black, is the actual price of the Rolex Daytona, while in red is the...

  4. Dec 1, 2022 · The first potential takeaway is that Rolex Certified Pre-Owned Watches will likely sell at a premium over similar non-certified options (duh). This finding isn’t surprising, given the tangible value buyers receive through purchasing watches in Rolex’s Pre-Owned Certification program.

  5. The market for pre owned luxury watches has been booming for years now. In fact, a recent study puts a figure of about $15 billion on the industry as a whole – and it is no secret that Rolex accounts for the lion’s share of the models sold. So why does the brand take such a huge slice of the pie? And is buying a pre-owned Rolex right for you?

    • Why do pre-owned Rolex watches sell so much?1
    • Why do pre-owned Rolex watches sell so much?2
    • Why do pre-owned Rolex watches sell so much?3
    • Why do pre-owned Rolex watches sell so much?4
    • Why do pre-owned Rolex watches sell so much?5
  6. Oct 28, 2021 · The same is true when you purchase a new or pre-owned Rolex on Chrono24. Whether these prices will eventually settle down remains to be seen. For now, let’s take a look at why Rolex watches are so expensive.

  7. Apr 29, 2023 · Impossibly long waiting lists keep pre-owned prices high. Demand for new Rolexes means that waiting lists to buy certain models at retail stretch across years or even decades.

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  2. Up to 60% off from the leading online retailer of pre-owned luxury watches. Free shipping. Authenticated by our Swiss-trained watchmakers. Financing with monthly payments available.

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