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Why is Aamir Khan so popular in China?
Who is Aamir Khan?
Was Aamir Khan a passing fad in China?
Why is Aamir Khan's 'Dangal' collection more popular in China than India?
Apr 25, 2017 · A caper about three engineering students trapped by India's pressure-cooker education system made one Bollywood star a recognizable face in China.
- Echo Huang
Feb 12, 2019 · PK became the highest-grossing Indian film in China in just 72 hours and grossed US$19.5 million (Rs 122 crore) in China. It became the first Indian film to pass the 100 million yuan ($16.11 million) threshold, which is considered rare for a non-Hollywood foreign film.
- Smart Marketing
- Local Stars
- Hollywood Fatigue
- Cultural Relevance
Shetty’s partner Allen Liu, who is also founder of Beijing-based distributor E Stars Films, says the marketing campaign was a success due to three factors – the film’s release date, as apart from Guardians Of The Galaxy Vol. 2it wasn’t a crowded weekend; the way Aamir Khan has been positioned in China; and the endorsement of local stars. Khan is pr...
However, China is still very focused on its local stars, so Shetty and Liu reached out to Chinese actors such as Deng Chao, Wang Baoqiang and Yao Chen, who watched Dangaland then discussed it with their fans on WeChat and Weibo. Other stars and filmmakers, including Feng Xiaogang, Lu Han and Fan Bingbing, then heard about the film and started recom...
Another major factor in the film’s success was that it delivered something different at exactly the moment that Chinese audiences are starting to suffer from Hollywood sequel fatigue. Speaking off the record, industry figures point out that since China’s multiplex building boom in the early 2000s, cinemas have mostly screened Chinese films and Holl...
And these are the kinds of stories that Hollywood, despite or perhaps because of its reputation for universal story-telling, is unlikely to tell. Western media understood the female empowerment aspect of Dangal, which was a factor in its Chinese success, but didn’t fully grasp the other more powerful elements that Chinese audiences responded to. On...
Aamir Khan’s character Rancho was particularly appealing to the Chinese for his eccentricity and his bold approach to challenging authority and living life according to his own rules.
Mar 14, 2018 · For Aamir Khan, his popularity in China cannot be credited to Dangal and Secret Superstar. For him, it is Rajkumar Hirani's 3 Idiots which made the people of China realise his potential as an entertainer.
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Mar 14, 2023 · On the first episode, we look what the recent slew of successes at the Chinese box office, especially by Aamir Khan's films, mean for Indian cinema going forward. Wayne D'Mello & Hrishikesh Kogje. Updated on : 14 Mar 2023, 6:21 am.