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  1. Although the primary audience for the campaign is people who smoke cigarettes, raising awareness about the harmful effects of secondhand smoke on people who do not smoke is also a campaign goal. There is no safe amount of secondhand smoke exposure. Breathing even a little secondhand smoke can be harmful to health.

  2. The Tips campaign profiles real people from many different backgrounds impacted by serious long-term health effects from smoking and secondhand smoke exposure. Tips also features compelling stories of the toll these smoking-related conditions have taken on family members. Tips ads focus on many health issues caused by, associated with, or made ...

  3. Nov 20, 2023 · Heart disease: People who smoke have an increased risk of heart disease, stroke, and high blood pressure. The chemicals in tobacco harm the blood vessels, reducing blood flow and increasing the chances of clots. Pregnancy complications: Pregnant women who smoke risk miscarriages, stillbirths, premature births, and low birth weight in their babies.

  4. The Tips Campaign Can Help. Quitting smoking is the single best way you can protect yourself and your family members, coworkers, friends, and others from the health risks of smoking and secondhand smoke exposure. The people featured in the Tips campaign can inspire you and help you on your quitting journey! The Tips website has free resources ...

  5. May 31, 2019 · Showing benefits of quitting. We can also use the health belief model (HBM) to design anti-smoking campaigns. HBM posits that an individual will make behaviour changes by assessing not only the ...

  6. Jul 7, 2020 · For example, the tobacco companies successfully fought to have the phrase “here is the truth” removed from the ads. When tobacco companies advertise pro-smoking messages, those ads are quite visually appealing. However, their anti-smoking ads are less engaging. The goal of these ads should be to sustain viewers’ attention, not to bore them.

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  8. May 29, 2020 · The Tips campaign profiles real people who are living with serious long-term health effects from smoking and secondhand smoke exposure. Many of these conditions — including respiratory diseases, such as asthma and chronic obstructive pulmonary disease (COPD), and mental health conditions, such as depression and anxiety — have also been ...