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Dec 13, 2021 · We’ll talk about the three main reasons as to why your brand should think about working around fandom culture. #1) The Perfect Niche Demographic First and foremost, fandoms act as pre-defined audience demographics for your brand to go after.
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- Why I Genuinely Love Keeping up With The Kardashians
Mar 22, 2023 · As a global marketing executive in the fandom business, here’s why I think you should place fandom at the heart of your marketing strategy—and what steps you can follow to make it possible for...
- Create memorable experiences for a like-minded community. Community matters and brands are no exception; but brand communities rarely happen autonomously.
- Tap into passions and emotional connectional while serving a need. Too often brands lean into either consumers’ necessities or passions. In reality, consumers are driven equally by both.
- Ramp up desirability. Building brand anticipation is at the core of fandom development. Limited runs, strategic drops, and collectability all delight consumers as they seek to signal their exclusive knowledge and involvement with the brand.
- Create a reciprocal conversation. The most enduring brands don’t do all the work themselves; rather, they allow consumers to be part of the story and catalysts for sharing that narrative.
Mar 22, 2024 · For many, fandom extends beyond just a brand or product into a way of life. Sixty-one percent of consumers have defended their fandom to those who don’t like it, 63% indicated they are unlikely to stop supporting it, while 45% have admitted to complaining about other fanbases.
Jul 19, 2023 · For brands that get it right, high-value experiences turn fans into customers and increase their relevance in culture. For fans, making a purchase from these brands becomes...
- Simon Luff
3 days ago · The superpower of fandom marketing is that—similar to zero-party data—fans in spaces dedicated to their passions will tell marketers exactly what they like. As such, fandom marketing should be ...
May 5, 2023 · However, any brand seeking to build loyalty can learn from the passion displayed and shared throughout fandom culture. Look for these four key patterns of fandom culture among your consumers...
