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  1. Nov 3, 2023 · What’s the secret to writing a good marketing email? The best email marketing campaigns have a clear focus, authentic tone, and information that’s helpful to the reader. Use these tips to write marketing emails that drive business:

    • AutoTrader. Marketing Campaign: Email Preferences. Great companies are always evolving, and your customers expect to experience change. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes.
    • Netflix. Marketing Campaign: Engagement. The average person subscribes to 2.8 streaming channels.With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails.
    • Lita Lewis Fitness. Marketing Campaign: Update. Have a new product or project in the works? It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while.
    • Starbucks. Marketing Campaign: Promotion. Did you see that? Did you see it move? Pretty cool, right? This small animation helps to separate this email from Starbucks from all of the immobile emails in its recipients’ inboxes.
  2. Nov 3, 2023 · How to write a marketing email: A formula and examples you can use today. Cut through the confusion surrounding how to write a marketing email with this easy step-by-step guide.

    • Wix. Type of email marketing: Roundups. Why it works: Roundups are newsletters that contain a list of resources, tips or other content that's useful to your subscribers.
    • Yam. Type of email marketing: Welcome. Why it works: Welcome emails are automatically deployed when someone signs up for your service, subscribes to your email marketing, creates an account on your website or makes a first-time purchase.
    • Beaten Path Co. Type of email marketing: Discount. Why it works: Promotions are hard for customers to resist, which is why it’s common for businesses to offer a discount in exchange for their email address.
    • Bonsie. Type of email marketing: Thank you. Why it works: Saying thanks is not only polite; it can also be an effective marketing tool. Thank-you emails can help you connect or reconnect with customers.
  3. 28 Brilliant Marketing Email Examples. A marketing email, also known as a marketing flyer or a sales email, is a single-page document intended to promote or advertise a product or service through direct marketing. Such emails are generally targeted at businesses and can be circulated by email, fax, social media platforms, websites, and similar ...

  4. Apr 11, 2024 · Table of Contents. What is email marketing? How are marketing emails different from sales emails? 16 types of marketing emails. The anatomy of a good marketing email. How to set up a marketing email campaign in 7 easy steps. Best practices for email marketing. Email marketing for different audience types. Using purchased lists for email marketing.

  5. Nick Costelloe. 13. min read. Email. Top Post. 15 Swipe-Worthy Email Marketing Examples to Inspire Your Next Campaign. Marketers are always on the hunt for the best email marketing campaigns. In this post, we break down 15 high-impact emails and show you why they work using a simple 4-part framework.

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