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David Rogers is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. In his newest book, The Digital Transformation Roadmap (2023), Rogers tackles the barriers behind the 70% of businesses that fail in their own digital efforts.
Apr 5, 2016 · David Rogers is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map.
- David L. Rogers
- $19.75
- Columbia Business School Publishing
David Rogers is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map.
David Rogers. is the world’s leading expert on digital transformation, faculty at Columbia Business School, and bestselling author. He helps companies around the world transform for the digital age, advising Microsoft, Google, Citigroup, Toyota, Merck, Cartier, NC Bank Saudi, and more. see more.
A book by Columbia Business School professor and digital expert David L. Rogers, who shows how legacy businesses can rethink their strategy and thrive in the digital age. Based on his research and consulting experience, he offers practical frameworks and case studies to guide executives in five domains of digital transformation.
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David Rogers is a bestselling author and a professor at Columbia Business School who writes about digital transformation. Subscribe to his newsletter to get insights, interviews, and articles on topics such as streaming TV, government, and innovation.
Academic Profile. David Rogers, Faculty of Executive Education at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation.