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1. blog.hubspot.com › marketing › content-marketingThe Ultimate Guide to Content Marketing in 2024 - HubSpot Blog

   blog.hubspot.com › marketing › content-marketing

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   Apr 11, 2024 · 30% of marketers will start using short-form videos in 2024. 56% of marketers using TikTok will increase their investment next year, the highest on any platform. 45% of marketers use AI for ideas and inspiration, 31% create outlines, 18% to draft their content, and 6% use AI to write content.

   • Author: Kristen Baker

2. blog.hubspot.com › marketing › content-trendsContent Trends: Preferences Emerge Along Generational Fault Lines

   blog.hubspot.com › marketing › content-trends

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   Nov 6, 2017 · A HubSpot Digital Consumer Trends Report. TL;DR: Our recent survey of over 3,000 consumers explored the type of content and channels that best attracts people’s time and attention. The clear winner is video, with interactive articles and social content emerging as close contenders. This trend toward video has been in the making for some time now.

   • Author: Mimi An

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3. People also ask

   What type of content do consumers want from brands?

   • According to our State of Consumer Trends Report, it’s the number one type of content they want the most from the brands they patronize. It’s difficult to inject humor into long-form articles while maintaining professionalism. However, it’s easier to achieve this on social media. Here’s an example from our social media team:

   The Ultimate Guide to Content Marketing in 2024 - HubSpot Blog

   blog.hubspot.com/marketing/content-marketing

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   What type of content does Gen Z prefer?

   • So, let’s discover what type of content Gen Z prefers. If there were a single content format that we’d say Gen Z was responsible for popularizing, it would have to be short-form video. Short-form video has taken the digital world by storm, and that whole trend pretty much started with Gen Z on Musical.ly and then TikTok.

   Gen Z Social Media: How They Use It and the Content They Want to See

   www.theshelf.com/insights/gen-z-social-media/

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   What types of content should you create?

   • 4. Infographics Infographics are among the most popular types of content you can create, and this is because they present a great deal of information (such as statistics, research, and other data) in a visual way that’s engaging, digestible, and shareable.

   7 Popular Content Types and How to Use Them

   digitalmarketinginstitute.com/blog/7-most-popular-types-of-content-and-how-to-use-them

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   What are content types & why are they important?

   • That is, as long as you: "Content types are the building blocks of a sound content strategy." Along with an editorial strategy and content workflows, they help organizations better manage their communications, scale content creation, and, most importantly, serve their audience's needs.

   Content types: How to use them to your advantage | GatherContent

   gathercontent.com/blog/unleash-the-power-of-content-types

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4. sproutsocial.com › types-of-social-media-content9 Popular Types of Social Media Content | Sprout Social

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   • Short-form video. Short-form videos are the most captivating type of social media content thanks to their capacity to break down and present information in less than one minute.
   • Images. Images are the second most valuable type of content out of the nine popular social media content categories. They’re also one of the types of social media most frequently posted across social networks.
   • Live video. The ongoing digital transformation has left businesses thinking differently about how they can engage with customers in real time. In 2020, Live video came out as a winner during the pandemic with live video viewers reaching 152.5 million (20.4% more than in 2019).
   • GIFs/memes. GIFS and memes are a particular type of social media content favored by younger generations. When words can’t describe the mix of gestures and feelings we all relate to at some point, memes can add meaning to these situations.

5. www.theshelf.com › insights › gen-z-social-mediaGen Z Social Media: How They Use It and the Content They Want ...

   www.theshelf.com › insights › gen-z-social-media

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   May 15, 2023 · Gen Z social media habits differ from those of millennials, Gen X, and Boomers. Here's how Gen Z socials and their preferred type of content.

6. digitalmarketinginstitute.com › blog › 7-most7 Popular Content Types and How to Use Them | Digital ...

   digitalmarketinginstitute.com › blog › 7-most

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   • Blogs. Blogging has been around for as long as the internet has, but the practice has become more sophisticated over the years, especially when it comes to businesses using blogs to engage audiences.
   • Listicles. List articles may seem somewhat gimmicky, but they're extremely popular and aren't going anywhere. One of the reasons they're so popular is because they're easy to read, scannable, visually appealing, and—when done right—interesting and highly shareable.
   • Ebooks. Ebooks are a type of long-form content, and as the name suggests, they're electronic books that are often available as PDF downloads or in HTML format.
   • Infographics. Infographics are among the most popular types of content you can create, and this is because they present a great deal of information (such as statistics, research, and other data) in a visual way that’s engaging, digestible, and shareable.

7. www.entrepreneur.com › growing-a-business › how-toHow to Effectively Content Market to Millennials | Entrepreneur

   www.entrepreneur.com › growing-a-business › how-to

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   Oct 5, 2021 · Make your content interactive. Millennials are no longer interested in the passive dissemination of information in the form of promotional content. They prefer consuming content that is ...

8. gathercontent.com › blog › unleash-the-power-ofContent types: How to use them to your advantage | GatherContent

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   Learn the benefits of using different content types in your marketing strategy. Plus, see how to use 10 of the most popular types to your advantage!