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Dec 11, 2023 · According to Fendi's official site, Adele and Edoardo Fendi created the fashion house in Rome in 1925. From its inception, Fendi has been known for its luxury and opulence. The brand...
- Hedy Phillips
The house of Fendi was launched in 1925 by Adele and Edoardo Fendi (1904–1954) as a fur and leather shop in Via del Plebiscito, Rome. In 1932 Adele and Edoardo Fendi opened a boutique in via Piave; the shop became a popular destination for tourists in Rome.
Artisanal savoir-faire, luxury and contemporary design: the history of Fendi has always been synonymous with elegance and experimentation. It all began in a small boutique in the heart of Rome, founded in 1925 by Adele and Edoardo Fendi.
In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique in Rome. It was there that Selleria was born – taught to the couple by the Eternal City's master saddlers to create Fendi’s very first line of bags. In fact, the word Selleria comes from the Italian for saddle.
Founded by Adele and Edoardo Fendi in Rome in 1925, over the years Fendi has emerged as a Maison renowned for its craftsmanship and innovation deeply linked to its Roman roots. Today, more than 90 years later, Fendi is synonymous with tradition, experimentation and daring creativity.
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Apr 13, 2022 · Apr. The start of the Italian fashion brand Fendi can be traced back to 1918 when Adele Casagrande, a young woman, started a modest and small leather and fur shop in central Rome, Italy. The brand name “Fendi” came into existence after Adele married Edoardo Fendi in 1925.
Mar 1, 2023 · After Edoardo died in 1954, Adele continued to run the company with their five daughters — Paola; Franca; Carla; Alda; and Venturini Fendi’s mother, Anna, now 89 — who had napped and played...