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Jul 16, 2023 · Jean-Luc Diard, 65, is the mastermind and cofounder of the wildly successful running brand Hoka and—as he does almost every day—he’s testing another one of his inventions outside the Deckers...
The company was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees. They sought to design a shoe that allowed for faster downhill running, and created a model with an oversized outsole that had more cushion than other running shoes at the time. [2]
HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud. What Makes Us Different. Wearing our shoes is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a smooth, soft and efficient ride. Click below to learn about the technologies that make our footwear one-of-a-kind. The HOKA Experience.
Nov 17, 2020 · Jean-Luc Diard started as an intern at Salomon, developed the first shaped ski, became the CEO at Salomon, played a major role in the development of Salomon’s running shoes, moved on to found Hoka One One, and is currently the VP of Innovation for the Deckers Group, where he currently heads up the Deckers X Lab.
- Jonathan Ellsworth
May 11, 2021 · Jean-Luc Diard is one of the most influential figures in product design in the outdoor industry. He was formerly the CEO of Salomon and played a major role in the development of Salomon’s running shoes, he co-founded HOKA One One, and he is now the VP of innovation for the Deckers Group and the head of Deckers X Lab.
- Jonathan Ellsworth
Jean-Luc Diard is the Co-Founder, President Hoka Europe, and VP Advanced Product development of HOKA. He previously worked at Tecnica Group as a SVP Business development. Jean-Luc Diard attended ESCP Business School.
