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Chemist and entrepreneur. Known for. founding L'Oréal. Children. Liliane Bettencourt. Eugène Paul Louis Schueller (20 March 1881 – 23 August 1957) was a French chemist and entrepreneur who was the founder of L'Oréal, the world's leading company in cosmetics and beauty.
Sep 7, 2017 · Learn how the French cosmetics tycoon built his empire with a synthetic hair dye and aligned himself with the far-right Cagoule and the Nazis during World War II. Discover his controversial economic theories, his role in the Bettencourt affair and his legacy.
Eugène Schueller was a chemist and entrepreneur who founded L'Oréal in 1909. He invented the first hair dye, Auréale, and created a model of beauty for all women.
That credo holds true today: L’Oréal has gone from strength for more than 110 years and continues to cement its position as the global leader in the beauty industry. Eugène Schueller seized the moment. He creates the beauty that moves the world. #beautythatmoves.
Nov 1, 2021 · Eugene Schueller was a brilliant chemist who created safe hair dyes and sunscreen, but also backed a far-right extremist group that tried to overthrow the French government. He profited from the Nazi occupation of France and became one of the richest men in the world.
Eugène Paul Louis Schueller, né le 20 mars 1881 à Paris et mort le 23 août 1957 à Ploubazlanec, est un chimiste et un chef d'entreprise français, connu pour avoir fondé le groupe L'Oréal. Il a été l'un des pionniers de la publicité moderne.
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He is the man who, in the wake of our founder Eugène Schueller, built the company as we know it today. “I firmly believe that whatever kind of world we live in, it is up to us to create and safeguard a small island of brotherhood -- a community where respect for people remains an essential value.”
