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  1. United States. Products. Clothing. Outdoor gear. Owner. James A. Winkelmann. The South Butt, LLC was an American clothing and accessories company founded in May 2007 by Jimmy Winkelmann Sr. and Jr., the latter of whom was at the time a 16-year-old student at Chaminade College Preparatory School in St. Louis, Missouri.

    • May 2007
    • Clothing, outdoor gear
    • Retail, wholesale
    • St. Louis, United States
  2. Apr 9, 2010 · By By Jim Salter. The North Face Apparel Corp. has settled its lawsuit against The South Butt, a Missouri teenager's company that marketed clothing with a not-so-subtle logo and tag line that...

  3. Apr 9, 2010 · JIM SALTER. Associated Press. The North Face Apparel Corp. has settled its lawsuit against The South Butt, a Missouri teenager’s company that marketed clothing with a not-so-subtle logo and...

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  5. While South Butt may have ceased its operations, its legacy lives on as a symbol of resilience, free speech, and the potential for individuals to make an impact in the face of adversity. The case serves as a reminder that even the smallest players can challenge established norms and leave a lasting imprint on their respective industries.

  6. Apr 19, 2010 · The South Butt is a clothing company that makes fun of The North Face with its logo and slogan. Learn how it started, how it settled a lawsuit with TNF, and what products it offers.

  7. Oct 9, 2009 · Will Mr. Winkelmann’s “The South Butt” brand prevail against The North Face’s infringement claim? The question is difficult to answer with certainty. Undoubtedly, The South Butt was intended by Winkelmann to invoke The North Face brand in the minds of consumers for the purposes of mocking blind consumer allegiance to The North Face brand.

  8. Sep 30, 2009 · The North Face Apparel Corp. has threatened to sue 18-year-old Jimmy Winkelmann's 2-year-old company, The South Butt, for infringing on its well-known trademark. ABC News Video