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Dollar Thrifty Automotive Group is the former holding company of Thrifty Car Rental and Dollar Rent A Car. Dollar Thrifty Automotive began to operate as an independent car rental subsidiary of the Chrysler Corporation on November 4, 1997 while continuing to support its two brands, Dollar Rent A Car and Thrifty Car Rental.
Dollar Car Rental offers low rates, convenient locations, and flexible service for car rentals. Book online and save with AAA, partner rewards, and flash sales.
Dollar Rent A Car was founded in 1965 in Los Angeles, where its executive offices remained until 1994. In August 1990, Dollar was acquired by Chrysler, which made it part of its Pentastar Transportation Group, Inc., along with Thrifty Car Rental.
Dollar Thrifty Automotive Group, Inc., a wholly-owned subsidiary of Hertz Global Holdings, Inc., which operates the Thrifty brand, has approximately 5,900 employees in North America. More. Ownership. Thrifty was founded in 1958.
In August 1990, Dollar was acquired by Chrysler and was made part of its Pentastar Transportation Group, Inc., along with Thrifty Car Rental and Snappy Car Rental in Tulsa (Snappy sold in 1994).
Thrifty serves both the airport and local markets through company-owned stores and an expansive franchise network. In November 2012, Thrifty, along with sister company Dollar Rent A Car, joined the Hertz family of brands following Hertz’s acquisition of Dollar Thrifty Automotive Group, Inc.
This acquisition merged Dollar Rent A Car with Thrifty Car Rental – forming Dollar Thrifty Automotive Group in 1997. Dollar's focus remained on company-owned rental locations at major airports to service both tourists and leisure rental markets.
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