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Zenith Electronics is a leading U.S. technology development and licensing company. Today’s Zenith is LG’s U.S. research subsidiary for consumer electronics.
Zenith Electronics, LLC, is an American research and development company that develops ATSC and digital rights management technologies. It is owned by the South Korean company LG Electronics.
Founded on radio engineering, Zenith soon became a leader in other consumer electronics developments, such as the first all-electronic TV station (1939), the first FM radio station in the Midwest (1940) and the world’s first subscription TV system known as “PhoneVision” (1947).
Building on nearly 100 years of innovation leadership, today’s Zenith develops core technologies that enable content security, robust transmission and future broadcast standards.
In 1995, LG Electronics Inc. (LGE), a world leader in consumer electronics, acquired a majority interest in Zenith. Zenith's brand revitalization program was launched in 1997, with its famous lightning bolt logo updated to coincide with a new marketing campaign designed to introduce Zenith to a new generation of consumers.
A pioneer in electronics technology, Zenith has invented countless industry-leading developments, including the first portable and push-button radios, the first wireless TV remote controls and the first HDTV system using digital technology.
Zenith Electronics is a leading U.S. technology development and licensing company. Today’s Zenith is LG’s U.S. research subsidiary for consumer electronics.
