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  1. The Seller
    1997 · Drama · 1h 57m

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    • Get An Overview of Amazon Selling
    • Explore Amazon Seller Central
    • Review Brand Selling Benefits
    • Learn How to List Products
    • Price Your Products
    • Increase Your Chances of Becoming The Featured Offer
    • Choose A Fulfillment Option
    • Understand Your Account Health
    • Consider Advertising Tools
    • Getting Started with Amazon Global Selling

    Want a crash course on the basics of selling in the Amazon store? Watch our 5-minute overview to get an intro to account creation, product listing, order fulfillment, and payments. You’ll also learn about common tools and programs like Amazon Brand Registry, Fulfillment by Amazon (FBA), and the Account Healthdashboard. Want a deeper dive on Amazon ...

    Take a tour of Seller Central, your one-stop-shop for selling in the Amazon store. Review tools, programs, resources, and settings, and understand access by seller type and brand status.

    Do you own a brand? Explore the benefits of Amazon Brand Registry, a free program that can help you build your brand and protect your intellectual property. Learn how registered brands enhance product detail pages, access added protections, and activate additional selling tools and programs to build their business.

    Listing your products is one of the first steps you’ll need to complete in order to sell in the Amazon store. Use our overview to learn what you need before you list, how to match offers, and how to create product detail pages both one at a time and in bulk.

    We use several key concepts to organize and support pricing in the Amazon store. Use our introduction to find out what a competitive price, lowest price, and Featured Offer are. You’ll also get an overview of how sellers set static prices and apply dynamic pricing rules to their products.

    The Featured Offer is the prominent offer on an Amazon product detail page with Add to Cart and Buy Nowbuttons. Use our overview to explore requirements, strategies, and tools that can help your offer become the Featured Offer in the Amazon store.

    You have two basic options when it comes to fulfilling customer orders: you can fulfill them directly or take advantage of the Fulfillment by Amazon (FBA)program. Use our overview of FBA to understand how the program works and whether it’s right for your business.

    Every Amazon seller has access to an Account Health dashboard in Seller Central. The dashboard helps you meet performance targets and comply with key Amazon policies. Use our overview to understand customer service and shipping performance, as well as your overall Account Health rating.

    Many Amazon sellers use ads to help them attract more customers. Amazon Adsoffers several tools and can help you build a successful advertising strategy. In our overview, you’ll learn about cost-per-click (CPC) options like Sponsored Products, Sponsored Brands, and Sponsored Display. You’ll also find out about video and audio ads.

    If you’re looking to expand your reach to customers around the world, Amazon Global Sellingcan help. The Global Selling program lets you take advantage of Amazon’s network to offer products to customers in our stores around the world. If you’re wondering if Global Selling is the right fit for your business, this video can help you decide and get st...

    • Sam Aronson
    • Staff Writer, Amazon
  1. Amazon Seller Education. @amazonsellereducation1395. •. 33.4K subscribers • 93 videos. Welcome to Amazon's Seller Education channel! Here you will find videos that will guide you through...

  2. Mar 6, 2023 · 286K views 1 year ago Prepare to sell in the Amazon store. Learn about steps involved in your journey for selling your product on the Amazon store. Learn more ...more. Learn about steps...

    • 29 min
    • 283.7K
    • Amazon Seller University
  3. Mar 21, 2023 · Explore Fulfillment by Amazon (FBA) through our Seller University training videos so you can learn how to outsource fulfillment and scale your online business. Get over $50K in potential incentives when you start selling with Amazon.

    • Sam Aronson
    • Staff Writer, Amazon
  4. 32 min 21 Sec. PPC. Amazon PPC for Beginners: Learn Important Fundamentals of Growth with Sellerapp's Advertising tool. 10 min 45 Sec. Listing Optimization. Amazon Listing Optimization 2021 - The Science of Optimizing Your Amazon Product Listing Explained! 13 min 20 Sec. Keyword Ranking.

  5. Get more free training from Seller University. Amazon's Seller University offers resources to help sellers get started and sharpen their skills at every stage of your business. Login to Seller Central to access the full library. Download the guide to Seller University.

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