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Fifteen million Ethiopians make a living related to coffee, which accounts for 67 percent of the country's foreign exports. Yet as profits soar for coffee sales, the farmers producing the beans continue to receive minimal payments, anywhere from 12 to 25 cents for every kilo picked. Businessman Tadesse Meskela tries to help raise the impoverished standard of living by negotiating, on behalf of 70,000 farmers, with coffee roasters willing to pay a fairer price for their labor. Wikipedia