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Edward Louis Bernays (/ b ɜːr ˈ n eɪ z / bur-NAYZ, German: [bɛʁˈnaɪs]; November 22, 1891 − March 9, 1995) was an American pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations".
Jun 16, 2015 · While no single person can claim exclusive credit for the ascendancy of advertising in American life, no one deserves credit more than a man most of us have never heard of: Edward Bernays.
Jun 7, 2024 · Edward Bernays was a pioneer American publicist who is generally considered to have been the first to develop the idea of the professional public relations counselor—i.e., one who draws on the social sciences in order to motivate and shape the response of a general or particular audience.
Apr 30, 2019 · Edward Bernays, a nephew of Sigmund Freud, is credited as the father of modern public relations and claimed he could shape public opinion.
Jan 27, 2022 · An assignment to publicize the NAACP's first national convention held in a Southern city begins a lifelong commitment to promoting racial harmony. The Edward L. Bernays Award for leadership in promoting Negro-White relations is established by The Federal Council of the Churches of Christ in America's Relations Department.
Feb 6, 2019 · An uncanny ability to mould public desire made Edward Bernays one of the 20th century’s most influential – yet invisible – characters, the architect of modern mass manipulation.
Apr 22, 2005 · In the 1920s and '30s, Sigmund Freud's nephew Edward Bernays used his uncle's ideas -- sometimes to Freud's consternation -- to help create the new field of public relations.
Sep 20, 2021 · Edward Bernays was a mere business consultant on the surface, but in practice he was a skilled surgeon of popular opinion. Bernays probed the depths of social behaviors and molded what the average American wanted — only to sell it back for use by corporations and governments of the early 20th century.
Mar 10, 1995 · Edward L. Bernays, an early leader in the public relations field who devised or developed many techniques for influencing public opinion, died yesterday at his home in Cambridge, Mass. He was...
Quick Reference. (1891–1995) The founding father of public relations. Lacking his uncle's renown outside the world of business history, this nephew of Sigmund Freud was among the most influential people in the 20th century.
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