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  1. nielseniq.com › global › enNielsen: Nearly 75% of global consumers list brand origin as ...

    Apr 26, 2016 · National pride among the factors that influence consumers’ willingness to buy local versus global products. New York, NY, April 26, 2016 – Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/choice, price, function, and ...

  2. www.prnewswire.com › news-releases › nielsen-nearlyNielsen: Nearly 75% Of Global Consumers List Brand Origin As ...

    Apr 26, 2016 · NEW YORK, April 26, 2016 /PRNewswire/ -- Nearly 75% of global respondents, on average, say a brand's country of origin is as important as or more important than nine other purchasing drivers ...

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  4. www.agilitypr.com › pr-news › brandingLocal vs. Global Brands: Nearly 75% Of Global Consumers List ...

    May 3, 2016 · National Pride a Factor Influencing Willingness to Buy Local vs. Global Products. Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/ choice, price, function and quality, according to findings from the Global Brand-Origin Surveyrecently released by Nielsen.

  5. www.surveymonkey.com › resources › purchase-driversPurchase drivers: what they are and how to use them

    A purchase driver is a key performance indicator (KPI) used to understand consumer purchasing and usage priorities in any category that's typically not tied to a specific brand. This type of KPI is based on purchase behavior more than how the product or service meets customer needs. While a product's or service's attributes may have played a ...

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  7. www.abacademies.org › articles › Effect-of-CountryEFFECTS OF COUNTRY OF ORIGIN AND PRODUCT FEATURES ON CUSTOMER ...

    result, country of origin has become a vital part in customers’ purchase decision-making process. Country-of-origin (COO) effect has explored extensively in the marketing literature (Aichner, 2014; Shankarmahesh, 2006, Balabanis et al., 2017, Bilkey and Nes, 1982; Han and Terpstra, 1988; Han, 1989; Schooler, 1971; and Anderson and Cunningham ...

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  8. onlinelibrary.wiley.com › doi › full“Country of Origin” as Brand Element - Diamantopoulos - 2010 ...

    Dec 15, 2010 · During the past 40 years, the country-of-origin (CoO) effect, or the impact that cognitive, affective, and normative associations with a particular country have on product evaluations and purchase intentions, has been one of the most heavily researched areas in international marketing.

  9. www.winsightgrocerybusiness.com › nielsen-brandNielsen: Brand Origin is a Key Purchase Driver for Global ...

    Apr 27, 2016 · Nearly 75 percent of global respondents, on average, say a brand's country of origin is as important as or more important than nine other purchasing drivers, including selection/choice, price, function and quality, according to findings from the Nielsen

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