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Jul 19, 2024 · Email Design Best Practices. Craft a strong subject line. Write an attention-grabbing pre-header. Be concise. Keep your email on-brand. Use the layout to enhance your email’s user experience. Personalize every email. Incorporate unique visual content. Don’t be afraid to use emojis. Use a responsive design.
- Kristen Baker
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May 15, 2024 · 7 best practices for email design. Your email template says a lot about your brand. Three main elements decide whether someone will open your email or not. These elements are name, subject line, and preheader text.
- Create a modular design system for common types of content. Great email design starts with the content—specifically, the type of content you need to create space for.
- Use a responsive email design. Responsive email design adapts to the device the subscriber opens an email on so that the message looks great across all platforms.
- Keep in mind overall consistency. Create an email style guide to create an email experience that matches the rest of your brand. Are the elements you’re putting in your email matching your branding guide’s overall tone and style while still respecting email?
- Have a flexible email framework. Email design vision and reality don’t always align, so it’s best to stay flexible. Create email templates that have space to add or remove elements, like a banner here or a button there, to adapt to each email brief quickly.
Email is an important way to communicate with an audience and it’s crucial to get the design right. Emails need a compelling harmony of copy, design, and must-click CTAs. Explore some best practices for both, along with good examples and tools that you can use to improve your overall email strategy.
- Craft a Strong Subject Line. The subject line is your chance to make a first impression on your reader and has a unique effect on open rates. While the average email open rate ranges from 18-22%, some marketers get their open rates as high as 57% by only optimizing the subject line.
- Stay On-Brand. Your email’s design impacts how consumers view your brand, so it’s crucial to consider each design element carefully. Design elements include logos, colors, fonts, layout choices, videos, images, and infographics.
- Keep It Simple and Focused. Complicated email layouts may confuse readers, and when readers feel confused, they click the “back” button. You should embrace a simple, clean, and minimalistic design in your emails.
- Spur Engagement. To generate engagement from readers, including a strong Call-to-Action (CTA) in every email. Select your anchor text carefully, make your CTA button large, and place it strategically to optimize your conversions.
10 email design best practices for 2021. What are the best ways of making sure your email design is effective at getting your message across? Here are our 10 favorite email design best practices. Email address; Subject line; Preheader/preview text; Email header design; Email layout design; Content; Email marketing design; Images; Call to action ...
1. Prepare with a master template. 2. Design for accessibility. 3. Keep your header components simple. 4. Be strategic with your CTAs. 5. Use a mobile-first email design. 6. Be mindful of the balance between visuals and text. 7. Consider including GIFs—or some type of movement. 8. Use design to further personalize. 9.
