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   Which ad placements are available on Amazon?

   • Available in the following on Amazon placements: 300x250, 160x600, and 300x600 ad placements: Homepage Above the Fold (ATF), Homepage Below the Fold (BTF), Search Skyscraper, Read All Reviews (RAR), Detail Page, and Thank You Page.

   eCommerce display creatives - Guidelines & ad specs| Amazon Ads

   advertising.amazon.com/resources/ad-specs/ecommerce/

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   Where can I find sponsored product ad placements?

   • You can find three different types of ad placements under Sponsored Product ads. The top of the search placement on the first page of Amazon SERP is the most coveted spot for Sponsored Product ads. This is the first place a shopper sees after searching for a product.

   Amazon Ad Placements 101: A Definitive Guide for Sellers

   www.sellerapp.com/blog/amazon-ad-placements/

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   What ad types should I use on Amazon?

   • If you’re new to Amazon Ads and are a registered seller or vendor who sells products on the Amazon store, we recommend you begin with sponsored ads. These ad solutions are easy to set up and designed to work with a variety of budgets. Best of all, these ad types are cost-per-click, which means you only pay when a shopper clicks on your ad.

   Understanding Amazon Ads: A guide to our ad products

   advertising.amazon.com/library/guides/basics-of-success-understanding-amazon-advertising

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   How do I get a higher ad placement on Amazon?

   • This option helps you to bid higher on Amazon to secure a certain placement. For example, say you’re building $1 for the keyword “water bottle.” And you want the ads to serve on the top of the search result. In that case, you can add a placement multiplier of 500% for the Top of Search position.

   Amazon Ad Placements 101: A Definitive Guide for Sellers

   www.sellerapp.com/blog/amazon-ad-placements/

   See all results for this question

2. www.sellerapp.com › blog › amazon-ad-placementsAmazon Ad Placements 101: A Definitive Guide for Sellers

   www.sellerapp.com › blog › amazon-ad-placements

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   Jan 17, 2024 · As you can see, Amazon offers a variety of ad placements for Sponsored Products, Sponsored Brand, and Sponsored Display ads. The key to success lies in selecting the right advertising type and placement at the appropriate stage of a shopper’s journey.

3. advertising.amazon.com › resources › ad-specseCommerce display creatives - Guidelines & ad specs| Amazon Ads

   advertising.amazon.com › resources › ad-specs

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   Available in 650x130, 245x250, 350x420 and 728x90 ad placements. Available in all traditional sizes (see range above) for mobile web, mobile smartphones, desktop and mobile web on tablets. Available on Echo Show devices on the Alexa Home Screen placement ( see example )

4. advertising.amazon.com › library › guidesUnderstanding Amazon Ads: A guide to our ad products

   advertising.amazon.com › library › guides

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   Guide. Understanding Amazon Ads. Whether you’re looking to lift brand awareness, boost consideration of your products or services, inspire conversions, or increase loyalty, we’ll give you the tools to find the right ad solution to help drive measurable outcomes.

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6. advertising.amazon.com › library › guidesA complete guide to Sponsored Display audiences | Amazon Ads

   advertising.amazon.com › library › guides

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   Audiences can keep your products top of mind as shoppers look for and discover products through high-visibility on-Amazon placements that may appear close to the Featured Offer. What audiences are available? Custom-built audiences uses Amazon shopping signals to remarket with intuitive, flexible targeting controls (e.g., views remarketing).

   • Author: Amazon Ads

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7. scaleinsights.com › learn › amazon-ad-placementAmazon Ad Placement Strategies for Sellers: 2024 Guide

   scaleinsights.com › learn › amazon-ad-placement

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   Amazon allows placements on product detail pages, within their store, and on customer review pages. For example, if you're selling a cookbook, place your ad on related kitchenware product pages. Adjust Bids by Placement: Modify your bids for different placements to improve ad performance.

8. lonesomelabs.com › learn › amazon-ad-placementsAd Placement Strategy for Amazon PPC - Lonesome Labs

   lonesomelabs.com › learn › amazon-ad-placements

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   Posted by Amanda Stein | 2 minute read. In short, Adjust bid by placement on Amazon allows you to optimize your PPC campaign by increasing your return on ad spend (ROAS), placing your ads in effective locations and removing them from ineffective areas. Editor's Foreword.

9. tinuiti.com › amazon-sponsored-display-ads-guideAmazon Sponsored Display Ads: Everything You Should Know ...

   tinuiti.com › amazon-sponsored-display-ads-guide

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   Feb 20, 2020 · Amazon Sponsored Display ads allow brands to reach customers via auto-generated placements on both detail and other pages across Amazon in addition to placements across Amazon’s third-party display network with targeting on desktop and mobile devices.