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- Z Holdings Inc., a unit of Masayoshi Son ’s SoftBank Group Corp., agreed to buy the rights to the Yahoo name in Japan for 178.5 billion yen to replace an existing licensing agreement.
www.bloomberg.com › news › articlesThe Yahoo! Brand Is Still Worth $1.6 Billion to Masayoshi Son
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Yahoo! Japan acquired the naming rights for the Fukuoka Dome in 2005, renaming the dome as the "Fukuoka Yahoo! Japan Dome". The "Yahoo Dome" is the home field for the Fukuoka SoftBank Hawks, a professional baseball team majority owned by SoftBank. Since 2010, Yahoo! Japan's search engine has been based on Google's search technology.
- January 11, 1996; 27 years ago
- SoftBank Group
- Masayoshi Son (Chairman), Manabu Miyasaka (President and CEO)
Yahoo Japan is no longer linked to its US namesake, which sold its remaining stake in the company in 2018. Line, which is owned by South Korean company Naver, has roughly 80 million users in...
Nov 18, 2019 · SFTBY. Z Holdings Corporation (OTC: YAHOY ), better known by its former name Yahoo! Japan, and Line Corporation (NYSE: LN) announced on Monday they reached an agreement on their merger....
- Neer Varshney
Nov 18, 2019 · SoftBank Corp. announced today that it has reached an agreement to merge with Z Holdings (the SoftBank subsidiary formerly known as Yahoo Japan) and Line.
Feb 2, 2023 · TOKYO -- Japan's Z Holdings announced that it will merge with its two wholly owned subsidiaries -- internet portal Yahoo Japan and messenger app LINE
Jul 6, 2021 · Purchase Licensing Rights. SoftBank's internet business Z Holdings Corp (4689.T) said on Monday it has agreed to pay 178.5 billion yen ($1.61 billion) to secure the rights to Yahoo...
History. In March 2021, Z Holdings, which owns Yahoo! Japan, and Line Corporation merged their businesses. The companies aimed to reduce costs by unifying overlapping services such as QR code payment, and increase traffic between the approximately 200 services they offer, focusing on the three businesses of search, messaging apps, and advertising.