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Mar 2, 2024 · 01. VW. (Image credit: DDB/VW) Created by ad agency Doyle Dane Bernbach (DDB), VW’s print and TV ads were the most popular choice for the 1960s among the industry contributors we spoke to. They have been hailed as the ads that helped change advertising, fuelled by compelling copy, simple visuals and relatable themes.
- Antonia Wilson
By Neat Designs. advertisement. Our 15 Fabulous Ads From the 1960s series has come to an end. In the past 6 weeks, we have showed you an impressive collection of 132 ads from the era that it’s often called as “The Golden Age of Advertisement”. And yes, we are proud of it!
- Ed Gross
- 8-Track Tapes. Back in the ’60s this was going to elevate recorded music, becoming the ultimate delivery system. If anyone remembers Betamax, you’ve got a pretty good idea how things worked out.
- Barbie Dolls. Maybe it’s unfair to call this line of dolls from Mattel a fad, given that it’s been around for over 60 years and still going strong. Barbie was introduced in 1959, but exploded throughout the 1960s.
- Batman’ TV Series. Aired on ABC twice a week from 1966 to 1968, this camp version of Batman stars Adam West in the title role along with Burt Ward as Robin and Yvonne Craig as Batgirl.
- Bean Bag Chair. Three Italian designers introduced the concept of the “Sacco” (aka Bean) Bag Chair in 1968 and appealed to consumers based on the fact that it was reasonably priced and was considered to be an anatomic chair in that it would more or less take the shape of the object — even if that object was a butt — plopping down on it.
- 1960s Coca Cola Advertisement
- Oscar Mayer
- Kentucky Fried Chicken
- Winston Cigarettes
- Pepsi Cola
- Lyndon B. Johnson Political Ad
- Remco
- Meadow Gold
- Salem Cigarettes
- Dr. Pepper
‘That Refreshing New Feeling!’
Let’s start with what can be perceived as the most stereotypical 1960’s television commercial we can find. We can easily play ‘60’s Ad Bingo’ with all the advertising cliches of this run-of-the-mill Coca Cola commercial: 50’s television narrator voice, all-American Caucasian family, bowling alleys, malt shops, harmonious jingle, Eisenhower-era teenage lust; the list goes on and on! Best of all, this commercial specifically preceded the long running sitcom ‘The Adventures of Ozzie & Harriet’,...
‘I Wish I Was An Oscar Mayer Weiner’
Perhaps the jingle to end all jingles, it seems inevitable that the ears of anybody growing up in America ultimately crosses paths this declarative ode to hot dogs chant. It’s fun to decipher the lyrics to the Oscar Mayer anthem; ‘Oh I wish I was an Oscar Mayer Weiner, that is what I’d truly like to be’. Like a Kafka novel or John Lennon channeling his inner ‘walrus’, we may never be able to interpret these animated children’s motives of inhabiting the entity of barely-edible processed meat....
‘Lie Detector Test’
It can be argued that this KFC commercial is the first advertising documentation to truly attempt to emulate an experience on hallucinogenic narcotics. The concept itself is rather trippy; a mob of worked-up housewives have rounded up The Colonel and tied him to a polygraph machine, all in an effort to extract his original crispy chicken recipe. The Colonel mockingly evades these women’s attempts at the truth, and I can’t imagine how many children’s dreams were haunted by the reverberated lau...
‘The Flintstones’
Before they got into the children’s vitamin game, Fred and Barney were peddling Winston cigarettes every Saturday morning. Aside from diving into the morals and ethics of children’s cartoon heroes starring in cigarette commercials, let’s not shy away from why Fred and Barney feel compelled to light up! While wives Wilma and Betty vigorously perform various lawn maintenance duties, Fred and Barney’s apathy and guilt for not carrying their weight around the house is what triggers them to escape...
‘Taste That Beats The Others Cold!’
If you take away anything from watching 60’s television commercials, it’s probably the fact that young, attractive people sure do love the beach! And what do these all-American, law-abiding, doomed-to-be-drafted-to-Vietnam, outrageously hip teenagers love to consume while soaking in the sun? Soda! Whip up a cliche jingle describing the various ways Pepsi tastes better when stored in low-temperature environments set to a Hawaii 5-0 ripoff riff, toss ‘em a pigskin, and you got yourself the ulti...
‘Daisy’/ 'Peace Little Girl'
You know a good way to get your point across that you’re a better presidential candidate than someone who’s running against you? Imply that voting for them would trigger nuclear warfare that would annihilate civilization as we know it, specifically an adorable eight-year-old girl picking daisies who’s unaware that this will be how she spends her remaining moments of existence! And who knows? Because Barry Goldwater got slaughtered in the polls, we can only concur that the American people read...
‘Baby Laugh-A-Lot’
Before Tickle-Me-Elmo drove every parent to the brink of insanity, the fine folks at Remco produced a doll that provided nurturing joy for children and provoked spontaneous acts of violence in parents. A fair warning to viewers: Hearing Baby Laugh-A-Lot’s high pitched cackling for the first time may make you believe that the doll is the precursor to the Annabelle horror movie franchise. If you don’t immediately click stop upon hearing its deviant snickering, there’s certainly something troubl...
‘Go Lightly’
Gorgeous models walking slowly through tropical terrain, draped in silk nightgowns as tranquil tunes score her stroll. Mmm, what could this relaxing advertisement try to be selling me? Wait… Milk? Milk? But not just any milk… HAWAIIAN MILK!!! You know, the kind of milk that helps radiate your skin tone and provide you with a natural glow your peers will be envious of! The primary accurate assumption we can make about this commercial is its foresight into how women would dress at music festiv...
‘The Wonderful World Of Freshness’
https://www.youtube.com/watch?v=r44Va1OPLA8 It’s hard to envision a world where television commercials of cigarettes were the norm, but we gotta hand it to Salem cigarettes: this ad does a darn good job trying to sell us on smokes! Swinging on ropes in the park with your lover, indulging in a gorgeous day by the lake, puffing on a Salem; now that sounds splendid! What would cigarette television commercials look like today? Feverishly inhaling a crushed menthol while aggressively scrolling and...
‘The Dr. Pepper Difference’
Watching 60’s soda commercials gives us the impression that there was an FCC mandate that enforced every carbonated beverage advertisement to incorporate young people hanging out on a beach and playing sports. So what’s the only ‘difference’ between this Dr. Pepper ad and every other soda company’s 60’s television commercial? A saxophone! Oh yeah, nothing like a little jazzy saxophone to keep our skepticism at bay!
Tags: 1960s, anti-consumerism, creativity, DDB, history of advertising, irreverance in advertising, LBJ daisy ad, lemon ad, Ogilvy, Vietnam, volatility. The 1960s was all about revolution - socially, politically, and in the world of advertising, creatively.
Sep 15, 2003 · AdAge Encyclopedia. The 1960s were advertising's "coming of age," when the industry mastered the language of TV, appropriated the medium of photography and produced work of unprecedented...
Dec 4, 2011 · 15 Fabulous Ads From The 1960s (Part 1) By Neat Designs. advertisement. This is an astonishing collection of 15 advertisement posters from the 1960s. It includes ads from famous brands such as Volkswagen, Coca-Cola, Budweiser, Christian Dior, Honda and many more.
