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Station identification used on BBC2
- The BBC Two "Two" ident was the station identification used on BBC2 between 30 March 1986 and 16 February 1991. It was the last non-corporate look for the channel, and the only look until 2018 that did not feature a numeral '2' in the design.
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What is a BBC Two 'Curve' Ident?
What are BBC Two Personality idents?
What are BBC 2's amended idents?
What is a BBC ident?
On 27 September 2018, new idents based on a "curve" motif were introduced. The identity was developed by BBC Creative and branding agency Superunion, and consists of various animations based around a curve motif resembling a '2' in the centre. The "Curve" set paid homage to BBC Two's past use of its idents through the 1990s.
The BBC Two Personality idents were a set of idents used on BBC Two from 19 November 2001 (the same day when ITV2 also launched a new look) until 18 February 2007. The idents were produced by the Lambie-Nairn branding agency, who had created the previous look.
The idents they developed were hugely popular with the public, and Celia Chapman, Executive Producer at Lambie Nairn said: "BBC Two was probably the first ident that got its own fanmail!"
The first ident Feel Good features the curve "2" made of blobs, and is the first ident to use the boxless logo since 2001. The BBC Two "Curve" idents have been broadcast since 27 September 2018 on BBC Two in the United Kingdom. The identity was developed by BBC Creative and branding agency Superunion, and consists of various animations based ...
BBC Two launched its new set of idents on 27 September 2018, the first entirely new identity for the channel in 20 years. At launch there were 16 different animations created by animation studios ...
The BBC's on-air look from 1936 to the present day. Branding and identity has almost become a science. It was not always this way, and for broadcasters in the UK, building a brand around a TV ...
BBC TWO's amended idents following the introduction of the BBC's new corporate logo on Wednesday 20th October 2021. The numbering system used on this page is in keeping with the idents' original showing from 2018 onwards, not the order of playout after the refresh. Ident (1) - 'Feel Good'. HD 17sec Ident (1) Ident (2) - 'Gritty'.
