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- Kelly Morr
- Monogram logos (or lettermarks) Monogram logos or lettermarks are logos that consist of letters, usually brand initials. IBM, CNN, HP, HBO… Noticing a pattern, yes?
- Wordmarks (or logotypes) Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone. Think Visa and Coca-Cola.
- Pictorial marks (or logo symbols) A pictorial mark (sometimes called brand mark or logo symbol) is an icon—or graphic-based logo. It’s probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye.
- Abstract logo marks. An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it’s an abstract geometric form that represents your business.
- Combination Mark Logos. As I mentioned before, a combination mark logo is a visual and a word in a composition together. You’ll see throughout this guide that there’s no one type of combination mark, they’re actually a combination of many of the others.
- Wordmark Logos. Wordmark logos are second in line when it comes to common uses, and they make up half of almost every combination logo. For a logo to be considered a wordmark its visual must be made up of the brand name in stylized letters.
- Lettermark Logos. Lettermark logos are the best choice if your brand name is long and composed of more than two words. A lettermark logo minimizes the length by using the initials of each word and creating a group.
- Monogram Logos. Monograms logos are similar to lettermark logos. But they do have a noticeable visual difference. Both logos use the initials of the brand name to make up the design, but monograms interlace the letters instead of having them side by side or top to bottom.
- Brand Marks. Brand marks – or pictorial marks – are logos that are made up of a graphic symbol or icon, one that (usually) represents a real-world object.
- Abstract Logo Marks. Abstract logos are your conceptual, think-about-the-big-picture logos. Like brand marks, an abstract logo consists of just a symbol – but one that is tailor-made for you.
- Mascots. Arguably the most family-friendly type of logo, mascots are images of a character or person that act as a visual representation of your business.
- Combination Marks. The name is pretty self-explanatory, but combination logos incorporate – combine – both images and words into their design. Combination mark logos include any combination of images and words that you choose; you can pair a letterform with a mascot, a monogram with an abstract image – whichever combination speaks to you the most.
- The 7 Types of Logos
- Wordmark/Logotype Logo
- Monogram Logo/Lettermark Logo
- Combination Logo
- Brandmark/Logo Symbol/Pictorial Mark Logo
- Emblem Logo
- Mascot Logos
Let’s get into the 7 types of logos and when and how to use each type. We’ll cover examples and some expert quotes to help you choose the right type for your brand identity.
What is it?: The most classic and pure form of a logo is the wordmark, sometimes referred to as a logotype. And it’s simply the company’s name. A wordmark hinges on the name of the company. Usually, companies with short names opt for a wordmark logo design(one-word or hyphenated/combination names are ideal). If a company name has two words, they ca...
What is it?: A monogram logocontains one to four letters, most commonly a company’s initials or first letter. If your company’s name isn’t short, you’ll want to explore a monogram (or lettermark) logo or logo variation. It’s used instead of a traditional symbol, turning a company’s identity into an eye-catching visual. Of course, the initials becom...
What is it?: A wordmark or lettermark with a symbol (often called a logomark) is what makes up a combination logo. It’s the most common type of logo design, in part due to its flexibility. You can use the symbol on its own (e.g. in social media profile photos or favicons), or just the wordmark or lettermark when you need it. With combination mark l...
What is it?: A brandmark logo (AKA alogo symbol)is a standalone image or symbol. The mark can be pictorial, representing a real-life object (again, think Apple), or an abstract shape (like above). These types of logos don’t include the company’s name, which is a big risk for a new business that wants its name to be visible. Brandmark logos are best...
What is it?: One of the oldest forms of a logo is the emblem. The elements of an emblem logo include vintage-style text inside of a container, (often a circle or other shape). Emblem logos can convey authority, seriousness, and stability. Think of badges, seals, or crests. Emblem logosare treated as a cohesive image, rather than typography. The emb...
What is it?: Mascot logosinvolve an illustrated character that acts as the ambassador of a brand. These types of logos are often fun and friendly and give audiences a persona to relate to and form a connection with. You’ll often see mascot logos used in children’s brands due to their engaging nature. Think of the many Kellog’s characters, from Tony...
- Abstract Logos. Abstract logos are all about reading between the lines. They don’t typically make sense with a surface-level understanding, assuming you don’t know anything about the business.
- Wordmark Logos. Speaking of obvious branding elements, wordmark logos fit the bill perfectly. Wordmarks are on the opposite end of the spectrum with abstract logos—they comprise only your business name and nothing more.
- Lettermark Logos. So, you just read that long business names have no place as wordmarks—but all hope is not lost. If you have a lengthy business name, go for a lettermark logo.
- Pictorial Logos. Pictorial logos don’t usually happen right away—they are a product of evolution and redesigns. This type of logo is a literal visual depiction of a brand, not always symbolizing what the business does, but more of a creative illustration that resonates with people.
Feb 21, 2023 · There are 7 different types of logos. Though they're all a combination of typography and image, each has its own flavor. Learn which logo type is best for your brand.
The ultimate guide to logo design. Logo design is a pivotal component in the construction of a brand's identity. It serves as the visual cornerstone of a brand, embodying the company's mission, values, and unique selling propositions. The power of a well-designed logo lies not just in its aesthetic appeal, but also in its ability to communicate.
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related to: Which is the best type of logo to use?Wix's Free Logo Maker Can Create Professional Logos for You Based on Your Needs! Use Your Logo on Your Website, Business Cards, Print it On Merchandise or Anywhere!
Use The #1 Online Logo Maker. Create Your Perfect Logo Fast & Easy. Get Started For Free. We Can Help You Generate Thousands Of Logos. Create Your Perfect Logo Fast & Easy.
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