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    • Consumers spent an estimated $26 billion on Valentine’s Day-related purchases in 2023. Valentine’s Day spending in the US was expected to reach approximately $26 billion in 2023, marking a significant increase of about $2 billion from the previous year, or an 8.37% year-over-year (YoY) increase.
    • Over half of the US population celebrates Valentine’s Day. Fifty-two percent of consumers celebrated Valentine’s Day in 2023, marking a slight decline from the previous year.
    • The average consumer spent $192.80 on Valentine’s Day shopping in 2023, but gift recipients expected less. In 2023, consumers spent an average of $192.80 on Valentine’s Day-related items, according to NRF.
    • 1 in 5 Americans would go into debt for a Valentine’s Day purchase. Insights from a WalletHub report show that one in five Americans believes a Valentine’s Day gift is worth going into credit card debt for.
  2. Feb 13, 2024 · Although consumers age 35 to 44 are expected to spend the most on their significant others, they're also expected spend the most on gifts for pets. And just what are loved ones expected to...

    • Janet Loehrke
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  3. Feb 10, 2023 · Valentine's Day gift Giving. Budgeron Bach/Pexels. According to recent research, men and women tend to have different preferences when it comes to Valentine's Day gifts.

  4. Feb 13, 2024 · Indeed, new spending records are expected for jewelry ($6.4 billion), clothing ($3 billion) and an evening out ($4.9 billion). “Classic gifts like candles, jewelry, pajamas and perfume are ...

  5. Feb 8, 2018 · Millennials are expected to spend the most among the generations on Valentine’s Day gifts, dropping some $9.9 billion in 2021, representing almost 36% of all Valentine’s spending.

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  6. National Retail Federation Jewel360. A column chart showing inflation-adjusted household spending on Valentine's Day since 2007. © Jewel360. spending more on friends, co-workers, and pets....

  7. Jan 29, 2024 · By Rob Wile. If you're one of the millions of consumers joyfully sharing your lives with someone right now, the National Retail Federation thinks you're really going to show it this Valentine's...

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