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  1. 1271 Avenue of the Americas (formerly known as the Time & Life Building) is a 48-story skyscraper [a] on Sixth Avenue (Avenue of the Americas), between 50th and 51st Streets, in the Midtown Manhattan neighborhood of New York City. Designed by architect Wallace Harrison of Harrison, Abramovitz, and Harris, the building was developed between 1956 ...

    • 1957
    • 48
    • 1,399,308 sq ft (130,000.0 m²)
    • Manhattan, New York
  2. Originally developed as the Time & Life Building, 1271 Avenue of the Americas is a mid-century masterpiece completed in 1959 and redeveloped in 2020. The office tower is 100 percent occupied by some of the leading brands in American business, finance, law and entertainment, from AIG to Latham & Watkins and Major League Baseball. The building ...

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    • Preserving History
    • Time Marches on
    • Visualizing The Future
    • Loving The Avenue

    In 1958, Marilyn Monroe wore a white dress reminiscent of her iconic role in The Seven Year Itchto the groundbreaking ceremony for the new Time & Life building. She smiled for photographers and lit a large firecracker as part of the ribbon-cutting celebration of what would become one of the finest examples of workplace architecture ever seen. The T...

    The overall preservation of 1271’s rich history, and its evolution as a modern workplace environment, are the driving forces behind its repositioning efforts, which employ 150 workers on-site each day. Each new finish being installed has been painstakingly selected to match the remaining originals, and the valuable works of art “Portals” by Josef A...

    Apart from the problem-solving that comes with the overhaul of an older building, updating 1271’s plaza has also been a challenge. The building has always bucked conformity with its celebrated Copacabana terrazzo pavement, inspired by the iconic Burle Marx-designed sidewalks of Copacabana Beach in Rio de Janeiro; the newly updated plaza, which will...

    The renovations at 1271 align with the recent changes on Sixth Avenue, inviting tenants of all types to join the dynamic atmosphere of the submarket. In addition to the property’s contribution to the energizing vibrancy on Avenue of the Americas, Bower and Tate note the importance of building upon and continuing a legacy, restoring the property to ...

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  4. 1271 Avenue of the Americas, the former Time & Life Building, is located between 50th and 51st streets. The 587-foot-tall (179 m) building was completed in 1958 Construction on the Time-Life's Building's steelwork started in April 1958, [157] and is owned by the Rockefeller Group.

    • 22 acres (8.9 ha)
  5. May 24, 2021 · First completed in 1959, 1271 was the first building developed in the expansion of Rockefeller Center to the west side of Sixth Avenue. The 48-story building, at 50 th Street opposite Radio City Music Hall, was originally owned in partnership with Time Inc., its anchor tenant for nearly 60 years. Located on the Avenue of the Americas between ...

  6. Apr 13, 2017 · The repositioning of 1271 Avenue of the Americas comprises five interdependent and parallel projects: facade replacement, lobby restoration and upgrade, plaza improvement, elevator modernization, and significant MEP system upgrades throughout the building. Adhering to the intentions of the original design, upgrades in the landmarked lobby ...

  7. 1271 Avenue of the Americas Recladding and Repositioning. This historically significant tower has benefited from the success of a sensitive and carefully considered program of restoration, modernization, and improvement. The repositioning comprised five interdependent and parallel projects, of which facade replacement was the most significant.

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