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The 1949 models debuted at a gala at the Waldorf-Astoria Hotel in New York City in June 1948, with a carousel of the new Fords complemented by a revolving demonstration of the new chassis. The new integrated steel structure was advertised as a "lifeguard body", and even the woody wagon was steel at heart. The convertible frame had an "X member" for structural rigidity.

1950 saw a new Crestliner "sports sedan"—a 2-door sedan with 2-tone paint intended to battle Chevrolet's popular hardtop coupe of 1950. Another new name was Country Squire, which referred to the 2-door wood-sided station wagon. All wagons received flat-folding middle seats at mid-year, an innovation that would reappear in the minivans of the 1990s. The 1949 and 1950 styling was similar, with a single central "bullet" in the frowning chrome grille. In the center there was a red space that ...

The 1951 Fords featured an optional Ford-O-Matic automatic transmission for the first time Ford finally answered the Chevrolet Bel Air and Plymouth Belvedere charge with the Victoria hardtop in 1951, borrowing the term from the victoria carriage. The car was an instant hit, outselling the Chevrolet by nearly 10%. The Crestliner continued for one more year, however. All 1951 Fords sported a new "dual-bullet" grille and heavy chrome bumpers. This year Ford also added a new "turn-key" ignition. Fro

The 1949, '50 and '51 V8 models were also produced in Australia, offered in 4-door sedan and as a 2-door coupe utility body styles. The coupe utility was a uniquely Australian variant, developed by Ford Australia. Australian content on the locally produced models had reached 80% by 1950.